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The Hub and Spoke approach to a
     Marketing Campaign
                                    Twitter                  Facebook


             Linkedin



                                              Single Issue              PPC ads
     Blog                                        Call to
    series
                                                 Action

                                                                        Company
                                                                        Website
Email                   Marketing
to DB                   Database
Grow the Marketing Database from
              this
                                     Twitter                  Facebook


              Linkedin



                                               Single Issue              PPC ads
      Blog                                        Call to
     series
                                                  Action

                                                                         Company
                                                                         Website
 Email                   Marketing
 to DB                   Database
To This!

                                    Twitter                  Facebook


             Linkedin



                                              Single Issue              PPC ads
     Blog                                        Call to
    series
                                                 Action

                                                                        Company
                                                                        Website
Email                   Marketing
to DB                   Database
Next Step: Nurture and Score
• Gently share valuable content (to them) over
  time. Tell a story.
• Watch behaviors for buying readiness.
• Use the phone to confirm readiness.
• If ready, pass to Sales.
• Close the business or return to Nurturing
Benefits
•   Very low cost approach
•   Easy to reuse on other issues
•   Builds a reusable asset
•   Real sales-ready leads go to Sales
More about Find New Customers
Call 516-495-9350
Visit www.findnewcustomers.com
Send an email to
jeff.ogden@findnewcustomers.com

Thank you!

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Hub and Spoke Marketing Plan

  • 1. The Hub and Spoke approach to a Marketing Campaign Twitter Facebook Linkedin Single Issue PPC ads Blog Call to series Action Company Website Email Marketing to DB Database
  • 2. Grow the Marketing Database from this Twitter Facebook Linkedin Single Issue PPC ads Blog Call to series Action Company Website Email Marketing to DB Database
  • 3. To This! Twitter Facebook Linkedin Single Issue PPC ads Blog Call to series Action Company Website Email Marketing to DB Database
  • 4. Next Step: Nurture and Score • Gently share valuable content (to them) over time. Tell a story. • Watch behaviors for buying readiness. • Use the phone to confirm readiness. • If ready, pass to Sales. • Close the business or return to Nurturing
  • 5. Benefits • Very low cost approach • Easy to reuse on other issues • Builds a reusable asset • Real sales-ready leads go to Sales
  • 6. More about Find New Customers Call 516-495-9350 Visit www.findnewcustomers.com Send an email to jeff.ogden@findnewcustomers.com Thank you!