Sales needs fewer and better leads, but how? You need to gently nurture leads and score behaviors.

1. Almost 3 out of 4 leads are not
qualified*
*MarketingSherpa
Case Study

2. Result

3. Gentle Nurturing and Scoring
“Earn trust and watch buying behaviors.”

4. There’s Just One Problem

5. You DON’T Need More Leads
 Leads sent to sales dropped by 52%.
 Revenues grew by 41%
 Converted leads increased 79%
 Closed revenue from reengaged (nurtured) leads
grew by 21%
MarketingSherpa Case Study “The
Complex Sale: Lead Scoring Increases
Conversion 79%”

6. How to Do Lead Nurturing and
Scoring
 Bring in outside experts
 Know best practices
 Have done it before
 Develop buyer personas
 Start content marketing
 Involve sales

7. About Us
http://www.findnewcustomers.com
Our goal is simple:
Let’s change the world of B2B marketing – together
•No boring websites
•No self centered, product oriented pitches
•End struggling salespeople and understaffed/overworked marketing teams
We can do this together. Are you with us?