Innovation Design 50+ Tech

Innovation, Design for All and
Technology for the 50+

Jeff Makowka
@jmakowka
Senior Strategic Advisor
Thought Leadership
#innovation50

AARP | All Rights Reserved
#innovation50

• A History of AARP

• Innovation@50+ initiative

• DfA

• Examples of Technology

• A couple challenges

2 AARP | All Rights Reserved
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ABOUT AARP….

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• Dr. Ethel Percy Andrus, AARP Founder
– Lifelong educator and visionary
– The first female high school principal
in the state of California, at Lincoln
High School in East LA
THE AARP STORY
• Her Core Belief
– Americans have the right to age with
“independence, dignity, and purpose”
• The Motivating Factor
– When visiting a former teacher in
1947, Ethel found her reduced to
living in an old chicken coop, in poor
health and unable to afford medical
care
– Galvanized into action, she led a
campaign to obtain affordable health
insurance for retired teachers and
founded the NRTA in 1947
– Through her vision and market change
she convinced Colonial Penn to
provide Health Insurance to retired
teachers—a group that was
considered high risk in the late 1940s
due to their age
• Expanded her Reach and Service
– Ethel soon discovered that many
other older, retired non-educators
had similar needs and sought to
purchase health insurance too
– She founded AARP in 1958 at the age
of 73
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Not for profit arm responsible
for areas like
membership, social
impact, the publications and
brand.

Carries out all commercial A charitable organization
activities involving AARP dedicated to enhancing the
members. Manages and quality of life for all as we
provides quality control for age, with emphasis on those
provider relationships at social and economic risk

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AARP AND INNOVATION
………(??!!)
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Thought Leadership?

7 #innovation50

Innovation@50+ Initiative
Description:

The Innovation@50+™ initiative aims to spark
entrepreneurial activity across public and private sectors.
Anchored by the AARP social mission – to enhance the
quality of life for all as we age – the initiative enlists the
expertise of visionary thinkers, entrepreneurs, the
investment community, industry and not-for-profits to spur
innovation to meet the needs and wants of people over 50.

On the ground, the initiative catalyzes research and helps
shape a marketplace ethos by promoting core, unifying
principles such as "design for all." It stimulates new business
models that reflect the broad transformation in how the 50-
plus life is being re-imagined. Lastly, the initiative prepares
50-plus people to communicate with, access, engage and
8 thrive in a new "longevity economy." AARP | All Rights Reserved
#innovation50

Innovation@50+ Initiative
Stated Differently:
The Innovation@50+™ initiative aims to spark
entrepreneurial activity across jargon jargon jargon.
Jargon’d by the AARP social mission – to enhance the
quality of life for all as we age – the initiative jargons
the jargon of these people, those people, those other
people, and finally some other people to spur innovation
to meet the needs and wants of people over 50.
On the ground, the initiative jargonizes jargon and jargons
jargon and jargons jargon a jargon by promoting
principles such as "design for all." It jargon’s new
jargons that jargon the broad jargonification of how the
50-plus life is being re-imagined. Lastly, the initiative
jargons 50-plus people to jargon with, jargon, jargon and
jargon in a new "longevity economy."
#innovation50

or….

10 Image: Marion Dossvia Flickr All Rights Reserved
AARP |
#innovation50

Key Areas of Focus:
• The Future of Technology and the 50+ (the what)

 Design for All
 Connected Living
 Aging in Place Tech
 Health 2.0
 Multi/Inter-generational platforms

• 50+ Entrepreneurship (the who)

 Stimulate the entrepreneurship eco-system to recognize
and to address the 50+ market
 Facilitate and stimulate Entrepreneurship BY people
over 50
 Facilitate and stimulate Entrepreneurship by people of
ANY age FOR people over 50

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DESIGN FOR ALL

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DfA
• “The term Design for All (DfA) is used to describe a design
philosophy targeting the use of products, services and systems
by as many people as possible without the need for
adaptation.

• Design for All is design for human diversity, social inclusion and
according to the European Commission, it "encourages
manufacturers and service providers to produce new
technologies for everyone: technologies that are suitable for
the elderly and people with disabilities, as much as the
teenage techno wizard.“

• The origin of Design for All lies in the field of barrier free
accessibility for people with disabilities and the broader notion
of universal design”

Source: Wikipedia
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EXAMPLES OF TECH
-THREE CATEGORIES OF INTEREST

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Personal Safety/Concierge
5 Star Personal Responder (Great Call)
Verizon
SureResponse

LifeComm

Zomm

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Quantified Self
Motorola
Nike Fuel Band Motoativ

Pebble Watch Basis

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Independent Living
Independa GrandCare Systems

BeClose

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Inter-generational
DoubleScoop
StoryVisit

Xbox/Kinect

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Other Less ‘Mature’ Categories
• Mobility
• Communication, socialization, and
Community
• Chronic Disease Management
• Acute Care/Hospital Non Re-
admissions)
• Legacy and Inter-Generational Transfer

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So close…

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A Challenge…
……How can you
enlighten, encourage, and inspire your
clients, customers (and yourselves) to
think about meeting the needs and
wants of people over 50+?

#innovation50

Keep the conversation going:
• Slideshare.net/jmakowka

• www.aarp.org/innovation50plus

• Twitter:
– @jmakowka
– @aarptech
– #innovation50

• Tumblr
– Aarp.tumblr.com
– Jmakowka.tumblr.com

#innovation50

Innovation Design 50+ Tech

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