29. Let’s Get Radical Doc Searls Co-author, The Cluetrain Manifesto Fellow at Harvard’s Berkman Center for Internet & Society “ Advertising is about supply finding and ‘creating’ demand. [There is] nothing wrong with that. At its best, it’s good and necessary stuff. But think about what will happen when demand can find and create supply.”
35. What separates ‘content’ from ‘community’ when the community is the content? What separates customer & company when a community of customers IS the company?
48. “ You are interrupting their life. All advertising is unwanted. So if you’re going to crash the party bring some Champagne with you.” Bob Thacker OfficeMax Inc.
49.
Notes de l'éditeur
My Background My Professional Story Started a performance-focused marketing services agency in the hey days Survived -- $65 million valuation in 3 years Consulting to marketers, start-ups & financial services & investment community My Background My Professional Story Started a performance-focused marketing services agency in the hey days Survived -- $65 million valuation in 3 years Consulting to marketers, start-ups & financial services & investment community