2. ABOUT THE DATA
METRO INSIGHT
The
data
for
this
report
comes
from
a
variety
of
publically
available
sources
such
as
the
Census
Bureau
and
Bureau
of
Labor
Sta3s3cs.
This
report
is
intended
to
give
a
brief
overview
of
the
general
demographics
and
economy
of
the
Aus3n-‐Round
Rock-‐
San
Marcos
Metropolitan
Area
as
defined
in
2012.
Most
of
the
data
is
updated
at
least
annually.
Some
of
the
employment
data
sources
do
update
on
a
monthly
basis,
but
to
avoid
seasonal
fluctua3ons,
the
data
used
here
is
the
most
current
annual
data.
Photo
Credit
-‐
h,p://a,rac3ons.uptake.com/blog/university-‐texas-‐tower-‐aus3n-‐texas-‐1891.html
3. POPULATION
The
Aus3n
Metro
consists
of
5
central
Texas
coun3es.
Travis
County
is
Home
to
Aus3n,
and
is
the
largest
of
the
five
accoun3ng
for
more
than
half
of
the
Metro’s
popula3on.
Williamson
County,
on
the
northern
edge
of
the
Metro,
is
home
to
the
rapidly
growing
suburbs
of
Georgetown
and
Round
Rock.
2012 Population Estimate
Bastrop 74,763
Caldwell 38,734
Hays 168,990
Travis 1,095,584
Williamson 456,232
Austin Metro 1,834,303
METRO INSIGHT
Maps
by
KC
Mapping
&
GIS
4. POPULATION
The
Aus3n
Metro
is
one
of
the
fastest
growing
metros
in
the
na3on,
growing
by
over
40
percent
between
2000
and
2012.
Metro
Aus3n’s
popula3on
in
1960
was
just
over
300,000.
By
comparison,
the
Aus3n
Metro
added
almost
600,000
new
residents
since
2000.
Only
Las
Vegas
and
Raleigh
have
grown
at
a
faster
rate.
METRO INSIGHT
0%
10%
20%
30%
40%
50%
60%
1960's
1970's
1980's
1990's
2000's
Popula(on
Growth
Rate
by
Decade
Aus3n
U.S.
-‐
500,000
1,000,000
1,500,000
2,000,000
1960
1970
1980
1990
2000
2010
Total
Popula(on
5. 63%
12%
5%
3%
17%
U.S.
POPULATION BY RACE
METRO INSIGHT
Metro
Aus3n
is
more
diverse
than
the
na3on
as
a
whole
with
just
54
percent
of
the
popula3on
being
White.
Nearly
a
third
of
Aus3n’s
popula3on
is
Hispanic,
with
other
minority
groups
(Black,
Asian
and
Other)
cons3tu3ng
about
15
percent
of
the
metro’s
total
popula3on.
NH
=Non-‐Hispanic
Source:
U.S.
Census
Bureau,
2011
American
Community
Survey
54%
7%
5%
2%
32%
Aus(n
MSA
WhiteNH
BlackNH
AsianNH
OtherNH
Hispanic
6. POPULATION DENSITY
METRO INSIGHT
Kent
Maps
by
KC
Mapping
&
GIS
Although
Metro
Aus3n
takes
up
over
4,000
square
miles,
the
bulk
of
the
popula3on
is
fairly
concentrated
along
the
I-‐35
corridor
in
central
Travis
County.
The
popula3on
densi3es
are
greatest
in
the
downtown
area
and
around
the
University
of
Texas
campus.
7. INCOME
The
median
household
income
in
the
Aus3n
Metro
is
$56,783,
above
the
na3onal
median
of
$50,052.
The
highest
incomes
tend
to
be
found
in
the
“hill
country”
in
western
and
northern
parts
of
the
metro.
METRO INSIGHT
Maps
by
KC
Mapping
&
GIS
8. Educational Attainment
The
Aus3n
Metro
can
boast
one
of
the
highest
levels
of
educa3onal
a,ainment
in
the
country
with
over
40
percent
of
its
popula3on
25
and
over
having
at
least
a
bachelor’s
degree.
The
presence
of
the
University
of
Texas
undoubtedly
helps
keep
this
figure
rela3vely
high.
METRO INSIGHT
0%
5%
10%
15%
20%
25%
30%
Less
than
HS
High
School
Some
College
No
Degree
Associates
Bachelors
Graduate
Educa(onal
A>ainment
(Popula(on
25+)
2011
US
Aus3n
9. ECONOMY
Loca3on
quo3ents
measure
the
level
of
specializa3on
a
region
has
in
a
given
industry.
A
loca3on
quo3ent
over
1
indicates
that
the
region
specializes
in
this
industry
rela3ve
to
the
country
and
likely
exports
this
good
or
service.
A
loca3on
quo3ent
less
than
1
indicates
the
region
does
not
specialize
in
that
industry
rela3ve
to
the
country.
Being
the
State
Capitol
for
the
second
largest
state
in
the
country,
it
is
no
surprise
that
State
Government
has
the
highest
loca3on
quo3ent
in
Aus3n
at
2.3.
Aus3n’s
reputa3on
as
a
high
tech
center
is
evident
with
a
high
Informa3on
loca3on
quo3ent
of
1.3.
Location Quotient
Source:
Bureau
of
Labor
Sta3s3cs,
Current
Employment
Sta3s3cs
2012
Annual
Data
METRO INSIGHT
0.45
0.67
0.68
0.77
0.94
0.94
0.95
1.03
1.04
1.08
1.11
1.25
1.30
2.30
0.00
0.50
1.00
1.50
2.00
2.50
Transporta3on
and
U3li3es
Federal
Government
Manufacturing
Health
and
(Private)
Educa3on
Local
Government
Financial
Ac3vi3es
Retail
Other
Services
Mining,
Logging
and
Construc3on
Leisure
and
Hospitality
Prof.
and
Business
Svcs.
Wholesale
Informa3on
State
Government
Aus(n
MSA
Loca(on
Quo(ent
10. Economy
The
Aus3n
economy
saw
the
greatest
employment
gains
in
the
Health,
Professional
Business
Services
and
leisure-‐
Hospitality
industries.
The
na3onal
decline
in
manufacturing
was
felt
in
Aus3n
as
well
as
the
region
lost
38
percent
of
it’s
manufacturing
jobs
between
2000
and
2012.
Selected Major Employers
3M Corporation
Advanced Micro Devices
Apple Computer
Applied Material Dell
Flextronics
Freescale Semiconductor
IBM Corp.
Internal Revenue Service
National Instruments
State of Texas
University of Texas
Source:
Bureau
of
Labor
Sta3s3cs,
Current
Employment
Sta3s3cs
2012
Annual
Data
METRO INSIGHT
2000
Employment
2012
Employment
Numeric
Change
Percent
Change
Mining, Logging and Construction 41,300 42,000 700 1.7%
Manufacturing 82,800 50,900 (31,900) -38.5%
Wholesale 34,900 44,300 9,400 26.9%
Retail 69,400 88,300 18,900 27.2%
Transportation and Utilities 10,700 13,900 3,200 29.9%
Information 24,300 21,800 (2,500) -10.3%
Financial Activities 35,300 45,900 10,600 30.0%
Prof. and Business Svcs. 91,900 124,300 32,400 35.3%
Health and (Private) Education 62,300 97,400 35,100 56.3%
Leisure and Hospitality 60,600 92,900 32,300 53.3%
Other Services 22,300 34,900 12,600 56.5%
Federal Government 10,500 11,800 1,300 12.4%
State Government 64,900 72,600 7,700 11.9%
Local Government 61,400 82,200 20,800 33.9%
11. ECONOMY
Employment Density
METRO INSIGHT
Much
like
the
popula3on,
employment
is
also
concentrated
along
the
I-‐35
corridor
in
Travis
County.
Downtown
Aus3n
is
home
to
over
120,000
employees
and
represents
the
region’s
largest
employment
cluster.
Maps
by
KC
Mapping
&
GIS
12. METRO INSIGHT
METRO
COMPARISONS
Population Change
2000-2010 Median Household Income
Pop. 25+ with a Bachelor's
degree +
Las Vegas 41.8% Washington DC $86,680 Washington DC 48.0%
Raleigh 41.8% San Jose $84,012 San Jose 45.1%
Austin 37.3% San Francisco-Oakland $71,975 San Francisco-Oakland 43.9%
Charlotte 32.1% Boston $69,455 Boston 43.1%
Riverside-San Bernardino 29.8% Baltimore $65,463 Raleigh 41.3%
Orlando 29.8% Hartford $64,508 Austin 40.6%
Phoenix 28.9% Seattle $64,085 Minneapolis-St. Paul 38.5%
Houston 26.1% Minneapolis-St. Paul $63,352 Denver 38.4%
San Antonio 25.2% New York $62,322 Seattle 37.1%
Atlanta 24.0% San Diego $59,477 New York 36.2%
Dallas-Ft. Worth 23.4% Denver $59,230 Baltimore 35.8%
Nashville 21.2% Raleigh $59,197 Hartford 35.2%
Jacksonville 19.8% Philadelphia $58,322 Atlanta 34.5%
Sacramento 19.6% Virginia Beach $57,356 Chicago 34.2%
Denver 16.7% Chicago $57,267 Portland 34.2%
Washington DC 16.4% Salt Lake City $57,005 San Diego 33.7%
Tampa-St. Petersburg 16.2% Austin $56,783 Charlotte 33.3%
Salt Lake City 16.0% Los Angeles $56,653 Philadelphia 32.9%
Portland 15.5% Dallas-Ft. Worth $55,546 Columbus 32.9%
Indianapolis 15.2% Sacramento $55,151 Kansas City 32.9%
Richmond 14.7% Portland $54,921 Richmond 32.0%
Oklahoma City 14.4% Houston $54,901 Milwaukee 31.8%
Columbus 13.9% Richmond $54,798 Rochester 31.7%
Seattle 13.0% Providence $53,553 Dallas-Ft. Worth 31.4%
Miami 11.1% Kansas City $53,376 Indianapolis 31.1%
Kansas City 10.9% Atlanta $52,639 Los Angeles 31.0%
Minneapolis-St. Paul 10.5% Cincinnati $52,373 Salt Lake City 31.0%
Louisville 10.5% Columbus $52,315 St. Louis 30.7%
San Diego 10.0% Riverside-San Bernardino $52,042 Nashville 30.6%
Memphis 9.2% St. Louis $51,164 Sacramento 30.1%
Birmingham 7.2% Indianapolis $50,826 Cincinnati 29.6%
Baltimore 6.2% Charlotte $50,671 Providence 29.4%
Virginia Beach 6.0% Milwaukee $50,664 Pittsburgh 29.4%
Cincinnati 6.0% Rochester $50,579 Buffalo 29.0%
San Jose 5.8% Jacksonville $50,130 Houston 28.9%
Hartford 5.6% Phoenix $50,058 Miami 28.7%
San Francisco-Oakland 5.1% Nashville $49,992 Virginia Beach 28.7%
Philadelphia 4.9% Detroit $48,968 Phoenix 28.5%
St. Louis 4.2% Pittsburgh $48,854 Oklahoma City 28.2%
Chicago 4.0% San Antonio $48,699 Cleveland 27.9%
Los Angeles 3.7% Las Vegas $48,215 Detroit 27.8%
Milwaukee 3.7% Louisville $47,580 Orlando 27.5%
Boston 3.7% Buffalo $47,081 Birmingham 27.0%
New York 3.1% Oklahoma City $47,023 Jacksonville 26.9%
Rochester 1.6% Orlando $46,123 Memphis 26.5%
Providence 1.1% Cleveland $45,936 San Antonio 26.1%
Buffalo -3.0% Birmingham $45,635 New Orleans 26.0%
Pittsburgh -3.1% Miami $45,407 Louisville 25.5%
Cleveland -3.3% Memphis $45,393 Tampa-St. Petersburg 24.9%
Detroit -3.5% New Orleans $44,004 Las Vegas 22.1%
New Orleans -11.3% Tampa-St. Petersburg $43,832 Riverside-San Bernardino 19.4%
The
Capitol
of
Texas
is
on
the
rise.
It
is
the
third
fastest
growing
metro
(out
of
all
metros
with
a
popula3on
of
1
million
or
greater)
with
one
of
the
highest
levels
of
educa3onal
a,ainment.
It
is
developing
in
to
a
hi-‐
tech
hub
that
is
drawing
new
businesses
and
employees.
The
economy
also
has
a
very
solid
founda3on
with
UT
and
the
State
of
Texas
providing
steady
employment.
Aus3n
has
risen
rapidly
in
recent
decades
to
major
metropolitan
area
status.
It
appears
that
it
will
remain
there
for
a
long
3me
to
come.
13. METRO INSIGHT
DATA TABLES
Austin-Round Rock-San Marcos, TX Metro Area
Population
1960 301,261 Median Household Income $56,783
1970 398,938 Median Home Value $187,600
1980 585,051 Median Rent $930
1990 846,227
2000 1,249,763 Household Income
2010 1,716,289
# of
Households Percent
2011 est. 1,783,519 Total Households 663,866 100.0%
Inc Less than $10,000 44,661 6.7%
Population by Age - 2011 Inc $10,000 to $14,999 29,671 4.5%
Number Percent Inc $15,000 to $24,999 62,676 9.4%
Under 5 years 129,077 7.2% Inc $25,000 to $34,999 61,461 9.3%
5 to 9 years 131,419 7.4% Inc $35,000 to $49,999 94,100 14.2%
10 to 14 years 119,629 6.7% Inc $50,000 to $74,999 122,271 18.4%
15 to 19 years 119,420 6.7% Inc $75,000 to $99,999 83,325 12.6%
20 to 24 years 148,932 8.4% Inc $100,000 to $149,999 93,616 14.1%
25 to 34 years 299,453 16.8% Inc $150,000 to $199,999 35,091 5.3%
35 to 44 years 272,558 15.3% Inc $200,000 or more 36,994 5.6%
45 to 54 years 235,414 13.2%
55 to 59 years 92,756 5.2%
60 to 64 years 87,633 4.9%
65 to 74 years 86,284 4.8%
75 to 84 years 43,625 2.4%
85 years and over 17,319 1.0%
Population by Race/Ethnicity - 2011
Number Percent
White NH 964,877 54.1%
Black NH 127,429 7.1%
Asian NH 83,536 4.7%
Other NH 39,690 2.2%
Hispanic 567,987 31.8%
NH = Non-Hispanic
14. NEED MORE?
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