51. Thank You Jeff Pontes Director Digital Strategy E-mail: [email_address] Twitter: @jeffpontes Blog: http://bit.ly/CMA_blog LinkedIn: www.linkedin.com/in/yourbrandvoice James Powell Director Insights and Strategy E-mail: [email_address] LinkedIn: www.linkedin.com/in/yourbrandvoice
Notes de l'éditeur
retailers have taught consumers to wait for the hottest deals
Over 60% of parents say their children influence at least half of back-to-school purchases (US NRF BTS trends for 2010)
Opportunity for retailers - focus less on mass-marketing efforts and more on personalized messaging and promotions