1. 10 STEP Marketing Plan for Lasik Surgery Clinic: VISX Star S4 with IR Jeffray Marc D. Ang January 19, 2011

5. Positioning to the Primary Target Market Part 1: Steps 1 to 5

10. I need to see clearly. I want to perform and finish tasks. I want to do best in everything using my clear sight. I want to do work with highest quality.

13. 3b. Competitive Position Map Positioning VS. Quality Matrix VISX Star 4 IR Other LASIK Procedure Other Refractive Surgeries Contact Lenses Eye Glasses Quality of Sight Permanent improvement Sharpness of sight Personalized care

19. The Marketing Mix Strategy Part 2: Steps 6 to 10

20. 6a. VISX Star S4 with Iris Registration VISX Star S4 Machine

21. 6a. VISX Star S4 against competitors VS VISX Star S4 Technology Monovision Laser Eye glasses Contact lenses

25. 8a. Promotion through personlized media. Referrals from Doctors Word of Mouth

26. 8a. Promotion through print and still media. Print Ads Magazines Newspaper Billboards

27. 8a. Promotion through live or broadcasting media. Radio Jingles Television Commercials

28. 8a. Promotion through internet and social marketing. Twitter You Tube Facebook Blog

29. 8b. Competitor promotions through bandwagon appeal. Television Ads Billboards Print Ads

31. 9. VISX Technology is exclusive for LSC. Data not available from print ad. This was based from research.

34. SUMMARY

37. 10 STEP Marketing Plan for Lasik Surgery Clinic: VISX Star S4 with IR Jeffray Marc D. Ang January 19, 2011