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How Social Media
Has Changed
Business Communications



    @jeffreylcohen   #prsaclt
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How would the moon landing
 be different if Twitter were
  around in 1969? #prsaclt
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
Twitter peaked at 4,000
tweets per second during the
      Bin Laden death
  announcement #prsaclt
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
The Network Effect
Social media is not a tool or
   technology. It’s a real-time
approach to communications and
      engagement #prsaclt
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
Companies need to influence
      search to be found.
Social media can help. #prsaclt
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
Use a variety of content to
connect with target audience.
          #prsaclt
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
Social profiles expand the reach
   of the message #prsaclt
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
Companies build relationships and
gain customers through providing
   compelling content #prsaclt
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
How Social Media Has Changed Business Communications
Thank You!




@jeffreylcohen   #prsaclt
Images
Road: http://www.flickr.com/photos/sambou/2611998145/
Moon: http://www.flickr.com/photos/jurvetson/97214206/
Kennedy: http://history.nasa.gov/moondec.html
Newspaper: http://www.flickr.com/photos/outtacontext/3738129561
NASA Tweetup: http://www.flickr.com/photos/laughingsquid/4104992979
At Shuttle Launch: http://www.flickr.com/photos/spamily/5143982159
Twin Towers: http://www.flickr.com/photos/vans0075/2196163926
Phone: http://www.flickr.com/photos/barron/3082365739/
Laptop: http://www.flickr.com/photos/bigpresh/3860586024/
Magazines: http://www.flickr.com/photos/pixelarity/4361102373/
Recommendations: http://www.flickr.com/photos/stuffandnonsense/3106026995
Brand Sign: http://www.flickr.com/photos/alexpatterson/2078963636
Switchboard: http://www.flickr.com/photos/ironrodart/4154904299/
Times Square: http://www.flickr.com/photos/22240293@N05/3845692998/
Yelling: http://www.flickr.com/photos/28096801@N05/4581041971/
Whispering: http://www.flickr.com/photos/outdoorstudios/4322773102/
Words: http://www.flickr.com/photos/feuilllu/739173692/
Taking Photo: http://www.flickr.com/photos/lo_ise/4730973273/
Video: http://www.flickr.com/photos/infusionsoft/4485023576/
Integrate: http://www.flickr.com/photos/rpenalozan/5170104100/
Listen: http://www.flickr.com/photos/giara/2211500258/
Analyze: http://www.flickr.com/photos/marvaloha/3301706196/
Wonder Wheel: http://www.flickr.com/photos/wallyg/612608978/

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How Social Media Has Changed Business Communications

  • 1. How Social Media Has Changed Business Communications @jeffreylcohen #prsaclt
  • 5. How would the moon landing be different if Twitter were around in 1969? #prsaclt
  • 11. Twitter peaked at 4,000 tweets per second during the Bin Laden death announcement #prsaclt
  • 17. Social media is not a tool or technology. It’s a real-time approach to communications and engagement #prsaclt
  • 23. Companies need to influence search to be found. Social media can help. #prsaclt
  • 30. Use a variety of content to connect with target audience. #prsaclt
  • 43. Social profiles expand the reach of the message #prsaclt
  • 51. Companies build relationships and gain customers through providing compelling content #prsaclt
  • 59. Images Road: http://www.flickr.com/photos/sambou/2611998145/ Moon: http://www.flickr.com/photos/jurvetson/97214206/ Kennedy: http://history.nasa.gov/moondec.html Newspaper: http://www.flickr.com/photos/outtacontext/3738129561 NASA Tweetup: http://www.flickr.com/photos/laughingsquid/4104992979 At Shuttle Launch: http://www.flickr.com/photos/spamily/5143982159 Twin Towers: http://www.flickr.com/photos/vans0075/2196163926 Phone: http://www.flickr.com/photos/barron/3082365739/ Laptop: http://www.flickr.com/photos/bigpresh/3860586024/ Magazines: http://www.flickr.com/photos/pixelarity/4361102373/ Recommendations: http://www.flickr.com/photos/stuffandnonsense/3106026995 Brand Sign: http://www.flickr.com/photos/alexpatterson/2078963636 Switchboard: http://www.flickr.com/photos/ironrodart/4154904299/ Times Square: http://www.flickr.com/photos/22240293@N05/3845692998/ Yelling: http://www.flickr.com/photos/28096801@N05/4581041971/ Whispering: http://www.flickr.com/photos/outdoorstudios/4322773102/ Words: http://www.flickr.com/photos/feuilllu/739173692/ Taking Photo: http://www.flickr.com/photos/lo_ise/4730973273/ Video: http://www.flickr.com/photos/infusionsoft/4485023576/ Integrate: http://www.flickr.com/photos/rpenalozan/5170104100/ Listen: http://www.flickr.com/photos/giara/2211500258/ Analyze: http://www.flickr.com/photos/marvaloha/3301706196/ Wonder Wheel: http://www.flickr.com/photos/wallyg/612608978/

Notes de l'éditeur

  1. http://www.flickr.com/photos/sambou/2611998145/\n
  2. http://www.flickr.com/photos/jurvetson/97214206/\n
  3. http://history.nasa.gov/moondec.html\n
  4. http://www.flickr.com/photos/outtacontext/3738129561\n
  5. \n
  6. \n
  7. http://www.flickr.com/photos/spamily/5143982159\nhttp://www.flickr.com/photos/laughingsquid/4104992979\n
  8. http://www.flickr.com/photos/vans0075/2196163926\n
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  19. http://www.flickr.com/photos/ironrodart/4154904299/\n
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  24. http://www.flickr.com/photos/28096801@N05/4581041971/\n
  25. http://www.flickr.com/photos/outdoorstudios/4322773102/\n
  26. \n
  27. http://www.flickr.com/photos/feuilllu/739173692/\n\n
  28. http://www.flickr.com/photos/lo_ise/4730973273/\n
  29. http://www.flickr.com/photos/infusionsoft/4485023576/\n
  30. \n
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  34. http://www.flickr.com/photos/wallyg/612608978/\n
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  57. http://www.flickr.com/photos/sambou/2611998145/\n
  58. http://www.flickr.com/photos/sambou/2611998145/\n
  59. \n