1. How Social Media
Has Changed
Business Communications
@jeffreylcohen #iabcnctri
Social Strategist, Radian6

5. How would the moon landing
be different if Twitter were
around in 1969? #iabcnctri

8. 5th Most Tweets/second:
Death of Steve Jobs (6,049)
#iabcnctri

9. 4th Most Tweets/second:
New Years Eve 2011 (6,939)
#iabcnctri

10. 3rd Most Tweets/second:
Brazil Loses Copa America (7,166)
#iabcnctri

11. 2nd Most Tweets/second:
Japan Beats US in Women’s World
Cup (7,196) #iabcnctri

12. Most Tweets/second:
Beyonce Baby Bump on VMAs
(8,868) #iabcnctri

17. The Network Effect

18. Social media is not a tool or
technology. It’s a real-time
approach to communications and
engagement #iabcnctri

24. Companies need to influence
search to be found.
Social media can help. #iabcnctri

30. Use a variety of content to
connect with target audience.
#iabcnctri

43. Social profiles expand the reach
of the message #iabcnctri

51. Companies build relationships and
gain customers through providing
compelling content #iabcnctri

56. @jeffreylcohen
@radian6
@smb2b
B2BSocialMedia.com
www.linkedIn.com/in/jeffreylcohen

57. Images
Road: http://www.flickr.com/photos/sambou/2611998145/
Moon: http://www.flickr.com/photos/jurvetson/97214206/
Kennedy: http://history.nasa.gov/moondec.html
Newspaper: http://www.flickr.com/photos/outtacontext/3738129561
NASA Tweetup: http://www.flickr.com/photos/laughingsquid/4104992979
At Shuttle Launch: http://www.flickr.com/photos/spamily/5143982159
Phone: http://www.flickr.com/photos/barron/3082365739/
Laptop: http://www.flickr.com/photos/bigpresh/3860586024/
Magazines: http://www.flickr.com/photos/pixelarity/4361102373/
Recommendations: http://www.flickr.com/photos/stuffandnonsense/3106026995
Brand Sign: http://www.flickr.com/photos/alexpatterson/2078963636
Switchboard: http://www.flickr.com/photos/ironrodart/4154904299/
Times Square: http://www.flickr.com/photos/22240293@N05/3845692998/
Yelling: http://www.flickr.com/photos/28096801@N05/4581041971/
Whispering: http://www.flickr.com/photos/outdoorstudios/4322773102/
Words: http://www.flickr.com/photos/feuilllu/739173692/
Taking Photo: http://www.flickr.com/photos/lo_ise/4730973273/
Video: http://www.flickr.com/photos/infusionsoft/4485023576/
Integrate: http://www.flickr.com/photos/rpenalozan/5170104100/
Listen: http://www.flickr.com/photos/giara/2211500258/
Analyze: http://www.flickr.com/photos/marvaloha/3301706196/
Wonder Wheel: http://www.flickr.com/photos/wallyg/612608978/