This document introduces Doc Holiday's Social Media Cure-All Tonic and provides statistics and insights about social media usage and its challenges for measuring success. It highlights that most companies focus on engagement over other metrics and few can directly tie social media to revenue. CMOs are unprepared for the data explosion and social media's impact, and view ROI and customer experience as key measures of success. The document concludes by advising focusing social media efforts on business objectives like revenue, customer satisfaction, and brand awareness.

1. Introducing Doc Holiday’s
Social Media Cure-All Tonic
Jeffrey L. Cohen, Manager, Content Marketing
Salesforce Marketing Cloud
@jeffreylcohen

3. $1.3
trillion

4. Social Media
and US Adults

5. 16% of
Online
Adults

6. 20% of
Online
Adults

7. 66% of
Online
Adults

8. Social Media
and Fortune 500

9. 28% of
Fortune
500 Co’s
Blog

10. 66% of
Fortune
500 Co’s
Have
Facebook
Pages

11. 73% of
Fortune
500 Co’s
Tweet

12. Audience
on Blogs
and
Forums

13. Why People
Follow Brands

14. 59% Like
or Follow
Brand:
Shop or
Purchase
Product

15. 45% Like
or Follow
Brand:
Insider Info
Or Discounts

16. 38% Like
or Follow
Brand:
First to Know

17. 50 Million
Fans On
Facebook

19. Facebook is a leading
indicator of sales.
But it could take 2
years to develop the
metrics to prove it.
-Joe Tripodi, CMO
Coca-Cola

20. Measurement
is Hard

21. 57% of
Companies
measure no
deeper than
engagement

22. 12% of
companies
can track
social media
to revenue

23. Hubspot
generates
45,000 leads
per month

26. What Do
CMOs Think?

27. 71% of
CMOs
are
unprepared
for explosion
of Data

28. 68% of
CMOs
are
unprepared
for Social
Media

29. 63% of
CMOs view
ROI as
measure
of success

30. 58% of
CMOs view
Customer
Experience
as measure
of success

31. We have stayed true
to our company’s
roots of really
“listening” to our
customers.
- Karen Qunitos, CMO
Dell

32. What Can
You Do?

33. Focus on
Business Objectives

34. Focus on
Business Objectives
•Generate Revenue

35. Focus on
Business Objectives
•Customer Satisfaction

36. Focus on
Business Objectives
•Customer Service

37. Focus on
Business Objectives
•Product Development

38. Focus on
Business Objectives
•Brand Awareness

40. Thank You
Jeffrey L. Cohen, Manager, Content Marketing
Salesforce Marketing Cloud
@jeffreylcohen