More Related Content Similar to Mastering B2B Social Media (20) More from Jeffrey L. Cohen (20) Mastering B2B Social Media7. 60%
of the sales
cycle is over –
before a buyer
talks to your
salesperson.
CORPORATE EXECUTIVE BOARD: BIT.LY/ZUB2I7
22. “ Marketing is an
asset NOT an
expense.
@JeffreyLCohen
” Tweet This!
#B2BSM
25. “ B2B companies
should obsess about
building reach as
much or MORE than
B2C companies.
@JeffreyLCohen
” Tweet This!
#B2BSM
31. THE Links to company
blog posts
10-4-1
RULE
32. THE
10-4-1
Link to a company
landing page
RULE
34. “ Your goal shouldn't
be to buy leads. Your
goal should be to buy
customers.
@JeffreyLCohen
” Tweet This!
#B2BSM
35. 73%
of CEOs
don’t believe
marketers
drive revenue.
FOURNAISE MARKETING GROUP: BIT.LY/PENSCQ
37. How Social Media Leads Happen
1
Tweet Landing
Page
Form Lead
Like Blog Landing
Post
CTA
Page
Product Landing
+1 Page
CTA
Page
46. “ If you can’t count it,
why do it?
@JeffreyLCohen
” Tweet This!
#B2BSM
51. First- Vs. Last-Action Attribution
Last-Action
Attribution: Attends Buys
Clicks on a Sales Call Product
PPC Ad
Looks at
Product Page
First-Action
Signs Up For Attribution:
Reads Blog
Webinar User Clicks
Post
Link on
Twitter
54. “ Social media
amplifies the
effectiveness of
offline marketing.
It doesn’t replace it.
@JeffreyLCohen
” Tweet This!
#B2BSM
62. “ Master B2B Social
Media with reach,
lead gen, data and
integration with
offline activities.
@JeffreyLCohen
” Tweet This!
#B2BSM
Editor's Notes Connect to milk and pour glass