1. Social Media
Best Practices
MarketingProfs
Digital Marketing Forum 2011
Jeffrey L. Cohen, Social Media Marketing Manager
Austin TX
Howard, Merrell & Partners
14. • Leverage expertise and
content
• Expands presence
• Helps search results
• Build business
Jeffrey L. Cohen, Social Media Marketing Manager
Howard, Merrell & Partners
15. It All Starts
with a Plan
Jeffrey L. Cohen, Social Media Marketing Manager
Howard, Merrell & Partners
16. • Discovery
• Goals
• Content
• Measurement
Jeffrey L. Cohen, Social Media Marketing Manager
Howard, Merrell & Partners
17. But I Have
a Website
Jeffrey L. Cohen, Social Media Marketing Manager
Howard, Merrell & Partners
18.
19.
20.
21. • Message must be clear
• Site must be professional
• Organize like a customer
• Provide clear paths
Jeffrey L. Cohen, Social Media Marketing Manager
Howard, Merrell & Partners
22. To Blog or
Not to Blog
Jeffrey L. Cohen, Social Media Marketing Manager
Howard, Merrell & Partners
23.
24.
25.
26.
27.
28.
29.
30. • Blog on your own domain
• Commit to blogging
• Create editorial calendar
• Answer questions
Jeffrey L. Cohen, Social Media Marketing Manager
Howard, Merrell & Partners
31. Tweeting Tweets
on Twitter
Jeffrey L. Cohen, Social Media Marketing Manager
Howard, Merrell & Partners
32.
33.
34.
35.
36.
37.
38.
39.
40. • Share information of value
• Follow people of interest
• Be consistent
• Ask and answer questions
Jeffrey L. Cohen, Social Media Marketing Manager
Howard, Merrell & Partners
41. Facing Up to
Facebook
Jeffrey L. Cohen, Social Media Marketing Manager
Howard, Merrell & Partners
42.
43.
44.
45.
46. • Share content on Page
• All customer touch points
• Offer value to followers
• Specials okay
Jeffrey L. Cohen, Social Media Marketing Manager
Howard, Merrell & Partners
47. The Business
of LinkedIn
Jeffrey L. Cohen, Social Media Marketing Manager
Howard, Merrell & Partners
48.
49.
50.
51. • Profiles are the beginning
• Connect with others
• Find groups of interest
• Share content appropriately
Jeffrey L. Cohen, Social Media Marketing Manager
Howard, Merrell & Partners
56. • Build loyalty, advocacy
• Encourage sharing
• Huge cost savings
• Capture all conversations
Jeffrey L. Cohen, Social Media Marketing Manager
Howard, Merrell & Partners
57. More Than
2 Billion
YouTube
Views Per Day
Jeffrey L. Cohen, Social Media Marketing Manager
Howard, Merrell & Partners
58.
59.
60.
61. • Branded channel
• Best video hosting
• More video views
• Moderate comments
Jeffrey L. Cohen, Social Media Marketing Manager
Howard, Merrell & Partners