This presentation looks at the changing nature of B2B communications in the context of changes wrought by social media. It was given at BMA Milwaukee on May 12, 2011.

5. How would the moon landing
be different if Twitter were
around in 1969? #smb2b

11. Twitter peaked at 4,000
tweets per second during the
Bin Laden death
announcement #smb2b

16. The Network Effect

17. Social media is not a tool or
technology. It’s a real-time
approach to communications and
engagement #smb2b

23. Companies need to influence
search to be found.
Social media can help. #smb2b

34. A LinkedIn profile is for a person
who works at a company.
B2B in a nutshell. #smb2b

35. Campaign vs. Relationships
Source: http://socialmedia.cisco.com

44. Social profiles expand the reach
of the message #smb2b

51. Companies build relationships and
gain customers through providing
valuable content #smb2b

61. Thank You!
@jeffreylcohen
#smb2b

62. Images
Moon: http://www.flickr.com/photos/jurvetson/97214206/
Kennedy: http://history.nasa.gov/moondec.html
Newspaper: http://www.flickr.com/photos/outtacontext/3738129561
Twin Towers: http://www.flickr.com/photos/vans0075/2196163926
Phone: http://www.flickr.com/photos/barron/3082365739/
Laptop: http://www.flickr.com/photos/bigpresh/3860586024/
Magazines: http://www.flickr.com/photos/pixelarity/4361102373/
Recommendations: http://www.flickr.com/photos/stuffandnonsense/3106026995
Brand Sign: http://www.flickr.com/photos/alexpatterson/2078963636
Switchboard: http://www.flickr.com/photos/ironrodart/4154904299/
Times Square: http://www.flickr.com/photos/22240293@N05/3845692998/
Yelling: http://www.flickr.com/photos/28096801@N05/4581041971/
Customers: http://www.flickr.com/photos/maysbusinessschool/5120743887/
Wonder Wheel: http://www.flickr.com/photos/wallyg/612608978/
Listening: http://www.flickr.com/photos/democonference/4990694743/
Dog: http://www.flickr.com/photos/bulldogsrule/84473676/
Road: http://www.flickr.com/photos/sambou/2611998145/