How insight-driven presentations are the best way to address the new market paradigm.

2. THE SHORTEST PATH
TO SALES SUCCESS
Disrupt your market, not your organization
TM
Insight Driven Sales Presentations
Research & Analytics | Insights & Data | Messaging & Design

3. THERE IS A SHIFT
IN THE MARKET
Your prospects are more informed and
empowered than ever before.
They are well into the buying cycle
before they engage with you, see little or
no differentiation among suppliers,
and more often than not, choosing
the winner on price.
TM
Disrupt your market, not your organization

4. NO MATTER WHAT YOU DO
your sales & marketing organization
will always be in a state of disrepair
TM
Disrupt your market, not your organization

5. THIS IS THE NORM
35% of sales leaders are unsure what measurable
improvements they seek from training investments
75% of CEO’s think Marketing misunderstand the
“real business”
74% of vendors believe their sales approach
differentiates themselves extremely well from their
competitors while only 3% of their customers say
they do this extremely effectively
94% of sales vp’s willing to meet with recruiters
TM
Disrupt your market, not your organization

6. THIS IS THE NORM
65% of CEO’s call Marketing “la-la land”
90% of sales leaders believe reps have lost
opportunities because of information overload
25% average sales rep turnover, meaning your
sales teams turns over every 4 years
20-30% of a sales person’s day is spent in back
office activities
TM
Disrupt your market, not your organization

7. THIS IS THE NORM
50% of marketing departments believe they are in
alignment with their sales counterparts
82% of executives feel their sales reps are
challenged by the amount of time in takes to
research prospects
20% of CRM contacts, at any one time, are not
valid
24-32 months average tenure of a sales vp
TM
Disrupt your market, not your organization

8. YOUR REALITY
TM
Disrupt your market, not your organization

9. THE DOGGPOINT APPROACH
1. Focus on your revenue
opportunities in hand
2. Tie a disruptive insight
to your value proposition
3. Provide your sales staff
an immediate deliverable
4. Repeat
“Results are obtained by exploiting opportunities,
not by solving problems.” - Peter F. Drucker
TM
Disrupt your market, not your organization

10. LET DOGGPOINT HELP YOU
CLOSE YOUR NEXT BIG DEAL
>
Gain
Credibility
Insight
1. Deeply understand your business and opportunity
2. Discover the disruptive insight with supporting
research, analytics and data
Logical
Immersion
Personal
Impact
3. Write and design the presentation
4. Put it in your hands to win
New Solutions
Path
See results quicker, smarter and with no disruption.
>
Our Value
Proposition
TM
Disrupt your market, not your organization

11. HOW WE DO IT
Take an existing opportunity or market segment you want to engage
Collaborate with your team. Utilize our proprietary processes including
interviews, research, analytical tools & frameworks
Clarify your value proposition and deliver key insights
Design a winning presentation
Deliver to sales staff for immediate use
Give you a competitive advantage
Elevate your solution
Do it all quicker,
smarter and with
no disruption
Close more business
TM
Disrupt your market, not your organization

12. CONTACT
Craig Geller
Jeffrey Luke
Office: 800-880-3727
Cell: 585-943-3494
Office: 800-880-3727
Cell: 585-943-6885
cgeller@doggpoint.com
www.doggpoint.com
jluke@doggpoint.com
www.doggpoint.com
PO Box 10696
Rochester, NY 14610
PO Box 10696
Rochester, NY 14610
TM
Disrupt your market, not your organization

13. ABOUT US
When we met over coffee in October of 2013,
We didn’t meet to discuss the current state
of sales and marketing, the changing
dynamics in supplier/buyer relationships
or big data – we met as friends. We discussed
family, fitness and life in general.
But somewhere during that long and
wonderful conversation, a spark was
lit and we agreed to meet again.
During the next meeting, being passionate
Sales and marketing executives, the conversation
eventually turned to business. What was
happening out there?
It wasn’t long until these conversations lead to
the founding of DoggPoint. DoggPoint is the
answer to what is happening out there.
Through our own experience, through our
relationships and through our continual
immersion in research, it was obvious the
market paradigm had shifted. Customers are
now more informed and empowered than ever
before. They are well into the buying cycle
before they engage with suppliers, are seeing
little or no differentiation among those suppliers
and are, more often than not, choosing on
nothing more than price.
How do suppliers compete in this new market?
The answer to that is the foundation of
DoggPoint:
This is what DoggPoint does.
1. Sales and marketing will always be in a state
of disrepair
2. The one and only distinct resource of any
business is knowledge
3. Results are obtained by exploiting
opportunities, not by solving problems
Given this understanding, what then, could we
deliver of value?
What we didn’t want to do was go into an
organization as consultants for hire, sprinkle
pixie dust around and leave without our clients
having tangible results.
That’s where our deliverable, a custom sales
presentation, was born.
Our presentations are based on the latest
research that says in order to compete in
the new market paradigm, you must leverage
knowledge and data to help or teach your
customers about risks or opportunities they
are not aware of. You need to be a resource
that delivers insights to your customers in a
way that helps them see their industry or
business in a new or different way. You need
to push them out of the “commodity zone” so
they recognize your differentiation and value
proposition.
With our process which includes interviews
research and analytics, and messaging and
design capabilities - we will:
1. Understand your current opportunities
2. Clarify your value propositions
3. Deliver the right insights and knowledge
4. Supply supportive data and research
5. Write and design your presentation
With this methodology and delivery process
your odds of closing business will increase.
We know you have dozens of business
critical issues to deal with at any given time.
Where to best focus human and financial
resources for optimal results is a continual
concern. How to improve performance
without complex and lengthy disruptions,
while focusing on the opportunities in your
funnel is challenging.
Today DoggPoint is an organization that
companies go to in order to maximize their
opportunities. We offer the shortest path to
sales success. We help you disrupt your
market, not your organization.
TM
Disrupt your market, not your organization