WRAEE conference workshop slides

1. Marketing the ExperienceUsing Social Media Jeff Richardson Chief Transformational Engineer at Empowered Alliances Jeff@EmpoweredAlliances.com

2. The Experiential Learning Linkage Continuation Reflection Integration Action Copyright Empowered Alliances Pg 2

3. Empowered AlliancesConnecting People with a Purpose Keynote Objective: Explore strategies for using social media to communicate the unique value of your workshops, programs & self

4. Communicate Concisely Create & Share Your Conference Morning tweet / FB status update (140 characters)

6. 550 million active users on Facebook

7. YouTube is #2 largest search engine

8. Social media surpassed email for communication between people

11. Communicates the EMOTIONS

13. A Picture Paints a Thousand Words What word comes to mind?

14. How many does a Video Paint? Video Demo Here

15. Engage Clients w/ Facebook Page Brainstorming ways to engage clients using Facebook tools

16. Marketing Storytelling Plan Focus Statement Brainstorm Content Ideas Organize Information Map Story Flow

17. 1. Define Focus Statement What’s relevant to US? Target Niche – Who to connect with Differentiator(s) – What makes your program unique Client Benefits – What’s in it for audience

19. Activities

20. Success stories

21. References

22. Facts

23. Events

24. Statistics

25. Examples

26. Personalities

27. Metaphors

28. Symbols

29. Studies

30. Quotes

32. 4. Map Content Flow Lead audience to recommended conclusion Position Statement Position Statement + Action