Social Media creates a lot of content. This content needs to be managed - especially if the content is created within an enterprise (Note: an enterprise in this definition is any organization that is a business). Enterprises need to insure the content is captured and perhaps controlled and moderated. This is not to say it's a Big Brother scenario. However, businesses do need to protect themselves and their assets (written and otherwise). This presentation walks through a few scenarios where Social Media and Enterprise Content Management overlap. Smart companies (enterprises) will have plans in place to track, monitor and manage content that may affect their organization. Not doing so is at their peril.

1. Social ECM Jeff Shuey Director, Business Development Eastman Kodak

2. Webcast Details E-mail Invite / Web Page Info Let's face it: FaceBook and Twitter have changed the way we interact with others-- even our colleagues. It's only fitting that the recent updates in SharePoint 2010 reflect these trends. This session will focus on how to leverage social interaction within the enterprise to maximize productivity.

3. Agenda Social Media and ECM Why SharePoint for Social ECM The Future of Social ECM

4. Where to Start? Why DO Social Media? What arethe Risks? What arethe Rewards?

5. Why DO Social Media?

6. Social Media hasn’t changed ANYTHING Social Media has changed EVERYTHING

7. Polling Slide Does your company have Social Media Policy and Usage Guidelines? Yes No Under Development Not Sure Why should we

8. SharePoint 2010 Social ECM Features Features that will help Social ECM Efforts: Document ID: Generates a unique identifier for every document uploaded. Documents / Objects can be tracked even when moved. Metadata: Organizes information with features such astagging, ratings and keywords. A shift from the traditional hierarchical file and folder structure. Records Management: Allows users to declare a document as a record Schedules can be defined to transfer these declared records to the Record Center. Auditing metadata are such as expiration, author, hold, etc. are available. Social Computing: Users define social relationships and relevance of information with My Sites Tag posts, job activities, what they are working on, posting messages and notes and interact with colleagues. Taxonomy & Folksonomy Ease of Use: Tight integration with Office 2010 allows content from an office document on the desktop to interact with SharePoint 2010 making it very efficient for users. Everyone is a content creator. Web publishing has been simplified with a rich and familiar authoring experience. It has reduced clicks to publish content and it truly empowers everyone to be a content author. Source: Dux Raymond Sy

9. Definitions Tags Keywords that group and organize objects Taxonomy Classification according to a pre-determined system Folksonomy The spontaneous cooperation of a group of people to organize information into categories; a user-generated taxonomy

10. Who gets to create content? What are the risks with content? Regulated Industries Internal Policies Partnership Agreements Intellectual Property Rights Non-Disclosure Agreements Should we just leave it to the Professionals?

13. Some Common Questions Is this part of my job? Will I get in trouble for posting this? How much time should I spend on Social Media sites? Will it affect my performance review? Who else is doing this? Who will see this?

14. Content Creation in SharePoint Traditional Word PowerPoint Excel Outlook Increasingly Common Video Audio / Podcast Blogs Social Bookmarks Notes (2010) Tags (2010)

15. The Conversation Prism Source: Brian Solis and Jess3

16. It’s all Metadata

17. Is Content King? No … Curation is King

18. Using Social Media Content Use in Action Find Experts Empower Employees Taxonomy / Folksonomy Protect your Assets The Power of Social ECM Social ECM – It’s not about the Technology

19. Polling Slide How many of you regularly use: Facebook LinkedIn Twitter

20. Polling Slide Have you ever seen compromising content posted (from an ECM / Records Management / Legal) perspective: Yes No Not Sure What does “compromising” mean?

22. Scene

23. Face

26. SharePoint has Notes What are they? New to SharePoint 2010 Allows for the propagation of Notes across SharePoint site Best Use: Use for Social Stream & News Feeds What are the pros? Easy to use Easy to share across sites What are the cons? EVERYONE gets notified when a note changes. Even if this information is confidential Could Notes become Social Bookmarking for SharePoint?

27. Polling Slide Would the ability to have notes within SharePoint that can be tied to a specific object be useful? I need it now I’m not sure I know what this means Who gets to see the notes

28. Microsoft & Partners

29. A Few Experts Mike Gannotti– Michael on the Go!!! Paolo Tosolini– Podcast and Academy Mobile

30. Next Steps Find your Socialista’s The Role(s) of Content Creators The Role of Curator The Impact on ECM Productivity Satisfaction Engagement Retention

31. Wrap Up You are already DOINGSocial Media Whether you are tracking it and accounting for Social Media activity is a different issue SharePoint 2010 is a great place to start SharePoint 2010 has core capabilities that are often good enough, but … Partners have offerings that augment and also fill gaps that Microsoft cannot fill SharePoint will continue to expand beyond the platform and become a Business Operating System --- which will include Social ECM and more

32. Questions Jeff Shuey Jeffrey.Shuey@Kodak.com M: +1 425 922 8056 Twitter: @jshuey Web: kodak.com/go/sharepoint Rutherford Wilson rutherford.wilson@atalasoft.com Twitter: @Atalasoft Web: Atalasoft.com