Jeff Zelaya's LinkedIn Presentation for Visit Jacksonville

Laying The Foundation for Your Success
Presented by Jeff Zelaya on 1/30/2014 for Visit Jacksonville

LinkedIn Expert - Jeff Zelaya - http://jeffzelaya.com/


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@jeffzelaya
jeffzelaya@gmail.com

My LinkedIn Story

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@jeffzelaya

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@jeffzelaya

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$1.2 Million in Revenue
$3 Million in Sales Pipeline
Joined Vocus in 2012
Rookie of The Year w/ 269% of Goal
Broke President’s Club Record
52 Speaking Engagements in past 3 Years
Founded Miami Public Speakers Inc.

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Thank you LinkedIn!


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LinkedIn goes live in 2003

Growth of LinkedIn Members
9,000,000

4,000,000

1,600,000
355

4,500

81,000

Day 1

Month 1

2004

2005

2006

2007

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Fast Forward To Today

Growth of LinkedIn Members
259,000,000

81,000

1,600,000

4,000,000

9,000,000

2004

2005

2006

2007

2014

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Went Public in 2011 – Day 1 Stock Closed at $93


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That’s great for LinkedIn and all…but Jeff,
why should I care?


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1) There are 259 million registered LinkedIn users
2) 35% of the users access LinkedIn daily
3) 2.6 million companies have Company Pages

4) There are more than one million groups on LinkedIn
5) 42% update their information regularly
6) Users surpassed 5bil professionally-oriented searches
7) Users in the US earn an average HH income of $83K
8) 7mil C-Level Execs, 3mil MBA Grads, 1.3mil Ivy League
9) Generates more leads for B2B companies than FB, Twitter or blogs
10) 92% of employers plan on using LN for recruiting this year

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In a single picture this is what
LinkedIn really means to me:


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What exactly can LinkedIn help you with?
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Research
Event Planning
Advertising
Marketing
Public Relations
Networking
Business Development
Partnership Development
Education
Recruiting
Competitive Intelligence

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What’s the #1 Key for Success with LinkedIn?


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To remember that it’s more than just LinkedIn!


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Exchange business cards with
someone that you don’t know


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Now Google Their Name

Have a question?
Tweet me @jeffzelaya

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Why does LinkedIn rank so well?
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LinkedIn has high SEO authority
Optimized URL
Backlinks
Highly relevant results for a person’s name

An optimized URL


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A recent study by the Pew Internet &
American Life Project shows that 57%
of adults have Googled their own
names.
Googling yourself isn't vain
-- it's smart.


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81% of millennials say they have searched the
name of their date on either Facebook or Google
before going out with them.

79% of job recruiters say they screen job
candidates by reviewing information about the
candidate online

70% of internet users have searched online for
information about other people.

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Besides LinkedIn what else can I use?
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Slideshare
Twitter
Google+
Own Your Domain
Google Alerts


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Present Yourself Well


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Monitor Your Brand


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Go now to http://google.com/alerts
1) Create an alert for your name
2) Create an alert for your business
3) Create an alert for your competitor


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Find Content and Influencers


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Own Your Name
http://jeffzelaya.com


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Are you ready to become a LinkedIn All-Star?


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LinkedIn All-Star = 100% Completed Profile

Who are you?

Pic, Headline, Location, Industry, Summary

Your Work History

Current Position and 2 Past Positions

Your Smarts

Education, Skills and Certifications

Your Connections

A Minimum of 50 Connections

Your Track Record

Endorsements, Recommendations, Awards
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Your profile pic speaks a 1000 words
No party pictures
LinkedIn is a professional network so keep it clean

It’s ok to smile 
Look approachable and happy…but not too happy

Misleading profile pic
Would people recognize you if they met you in
person?

Quality Picture
blurry, pixelated, filtered, small, against LinkedIn’s TOS

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Great Profile Pic Examples


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The LinkedIn Profile Pic All Star Edge
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Have a default profile pic but change it up every so often
Let your personality shine through
Dress for success
Try action pics once in a while
Consistent theme & brand quirk
Actually have one – profiles with pictures get 7x more views


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Your LinkedIn Elevator Pitch
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Headline
Location
Industry
Summary

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Benefits Instead of Title


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Your Average LinkedIn Summary


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Your Above Average LinkedIn Summary

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Attention grabbing
Compelling
Personality
Bullets
Not about you
Call to Action
No Buzz Words or Jargon

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Your Above Average LinkedIn Summary


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My All-Star
LinkedIn
Summary with
Multimedia

1% of Most
Viewed Profiles


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Work History and Track Record


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Show Off Your Smarts
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Add 50 Skills
Give to Get
Give Thanks
Edit or Change

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How else can you showcase your smarts?
• Certifications
• Awards
• Education Course
Work
• Activities
• Societies
• Patents
• Test Scores
• Publications
• Projects


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But the best way to showcase your smarts still is…


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Recommendations


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Quality over Quantity…but why not both?
Seniority of Recommender
Client, Colleague, Mentor, Boss
One for One
Consistency


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How to maximize recommendations?
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Ask
Urgency
Timing
Make it Easy
Pick up the Phone


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Developing Your Business
Prospect, Nurture, Close


Invest in a Pro Account


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Find the right people
Proactively search
Use advanced search & Lead Builder to pinpoint
people more efficiently

View prospects
View details of potential prospects in your 1st , 2nd
, and 3rd degree networks

Expand your viewing
Use Lead Recommendations to find more prospects
at your accounts

Check who viewed you
Your activity drives views of your profile. Engage
with relevant people who look at you.

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Build strong relationships
Connect with contacts
Connect with your network and with prospects after
introductions

Focus on decision makers
Focus on connecting to senior level people at your
prospects and customers

Connect internally
Your colleagues will be able to provide you warm
introductions

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Engage with insights
Stay in the know
Join groups and follow your
prospects, customers, and their competitors to keep
up to date

Share valuable information
Post relevant content that can help you become a
trusted source of insight

Engage with your network
Share, like, and comment on content posted from
your network

Reach out to prospects
Reach your prospects with InMails, connection
requests, and other messages

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Monitor your LinkedIn Profile views
learn more here:
http://jeffzelaya.com/2013/11/19/linke
din-profile-views-how-to/


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Why is social selling important?

45%

51%

more opportunities

more likely to hit quota

Social sales leaders create
45% more opportunities per quarter

Social sales leaders are
51% more likely to hit quota

Based on a global study LinkedIn ran in Q4 2013 of Q3 performance for reps focused on new business and reps
focused on existing business. Respondents reported performance; they were matched to their LinkedIn profiles to
understand their SSI.SSI leaders have an SSI > 70; SSI laggards have an SSI < 30
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Have we connected yet?
Send me an invite:
http://linkedin.com/jeffzelaya


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Sources
 http://business.time.com/2012/07/09/how-recruiters-use-socialnetworks-to-make-hiring-decisions-now/
 http://montpellierpr.wordpress.com/2013/01/17/25-amazinglinkedin-stats-you-cant-miss/
 http://www.pewinternet.org/Reports/2010/ReputationManagement.aspx?r=1
 http://kimgarst.com/write-sticky-linkedin-profile-summary’
 http://www.slideshare.net/linkedin-sales-solutions

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Jeff Zelaya's LinkedIn Presentation for Visit Jacksonville

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Jeff Zelaya's LinkedIn Presentation for Visit Jacksonville