SlideShare une entreprise Scribd logo
1  sur  54
Télécharger pour lire hors ligne
INTRODUCTION TO BUSINESS
BUSINESS BACKGROUND
LOGO AND NAME
WHY KING OF THE KING? 
WE HAVE 4 DIFFERENT KIND 
OF BUSINESS IN ONE 
BUILDING 
• LIBRARY CAFE 
• FASHION CAFE 
• PUB 
• SPACE-OUT LOCATION 
( FOR DIFFERENT EVENTS)
LIBRARY CAFE 
FOR PEOPLE TO STUDY 
GIVE ONE AND TAKE ONE 
CONCEPT
FASHION CAFE 
FOR PEOPLE TO BUY CLOTHES 
A PLATFORM FOR PEOPLE TO 
EXCHANGE FASHION TIPS
PUB 
A PLACE TO RELAX AND CHILL 
NEW PLACE TO KNOW NEW 
FRIENDS
EMPTY PLATFORM 
A PLATFORM FOR ANY EVENT
LOCATION
MARKET ANALYSIS
TARGET PLACE : SS15 
VIBRANT COMMERCIAL AND 
RESIDENTIAL 
EDUCATION HUB 
EASILY ACCESSIBLE
TARGETED CUSTOMER 
THOSE WHO LOVES TO READ 
! 
THOSE WHO LOVE FASHION 
! 
THOSE WHO LOVE TO PARTY
MAIN COMPETITORS
MARKETING STRATEGIES
BENEFITS 
LIBRARY CAFE
BENEFITS 
FASHION CAFE
BENEFITS 
PUB
BENEFITS 
EMPTY PLATFORM
HOW TO ATTRACT CUSTOMERS 
TARGET YOUR FIELD OF CUSTOMERS
HOW TO ATTRACT CUSTOMERS 
UNIQUE SELLING PROPOSITION
HOW TO ATTRACT CUSTOMERS 
OFFERS
HOW TO ATTRACT CUSTOMERS 
MARKETING STRATEGY
HOW TO ATTRACT CUSTOMERS 
PROMOTIONS STRATEGY
HOW TO ATTRACT CUSTOMERS 
• KEYWORD STRATEGY 
• SEARCH ENGINE OPTIMISATION STRATEGY 
• PAID ONLINE ADVERTISING STRATEGY 
• SOCIAL MEDIA STRATEGY 
ONLINE MARKETING STRATEGY
HOW TO ATTRACT CUSTOMERS 
REFERRAL STRATEGY
HOW TO ATTRACT CUSTOMERS 
RETENTION STRATEGY
HOW TO ATTRACT CUSTOMERS 
PRICING AND POSITIONING STRATEGY
PRICING FOR LIBRARY CAFE 
COFFEE 
RM 6.00 
CAKE 
RM 7.50
PRICING FOR LIBRARY CAFE 
DESSERT 
RM 8.00 
FRUIT JUICE 
RM 4.00
PRICING FOR EVENT RENTAL 
WEDDING PARTY 
RM 7000.00 
BIRTHDAY PARTY 
RM 900.00 
FAREWELL PARTY 
RM 700.00
MANAGEMENT STRATEGIES
MANAGEMENT STRATEGIES 
• FASHION CAFE 
• LIBRARY CAFE 
• PUB 
• EVENT MANAGEMENT
BUSINESS LEGAL STRUCTURE 
PARTNERSHIP OF 4 PEOPLE 
WILL CHANGE TO SDN BHD ONCE SUCCESSFUL
REASON TO ADOPT THAT STRUCTURE 
• EASIER TO GET CAPITAL 
• BANK WILLING TO LEND MONEY 
• LEGAL PAPERWORK SIMPLE AND CHEAP
REASON TO BECOME SDN BHD 
• SOLE PROPRIETOR HAS FULL CONTROL OF BUSINESS 
• BUSINESS WILL EXPAND 
• OWNER RESPONSIBLE FOR ANY DEBT 
• DON’T NEED HELP FROM BANK
FINANCIAL PLAN
INITIAL CAPITAL COST 
RENOVATION COST 
a)Interior Designer fees RM 5000.00 
b)Construction fees RM 6000.00 
c)Lightings RM 4000.00 
d)Wall paintings RM 70.00 
e)Sound systems RM 2000.00 
RM 17,070.00
INITIAL CAPITAL COST 
FURNITURE COST 
a)Chairs and Tables X 130 RM 39,000.00 
b)Book shelves X 2 RM 600.00 
c)Stage X 1 RM 900.00 
RM 40,500.00
INITIAL CAPITAL COST 
OTHER COST 
a)Books RM 900.00 
b)Cups and saucers RM 500.00 
c)Cookery Tools RM 1,500.00 
d)Coffee Machines RM 3,000.00 
RM 5,900.00
INITIAL CAPITAL COST 
TOTAL INITIAL COST 
a) Renovation Cost RM 17,070.00 
b) Furniture Cost 
RM 40,500.00 
! 
c) Others RM 5,900.00 
RM 63,470.00
FINANCE OF CAPITAL 
Bank loan: RM 12694.00 
Cash input: 
a) Lovie Tey RM 12694.00 
b) Jefri Neo RM 12694.00 
c) Lai Tzexiuan RM 12694.00 
d) Jeffey Liew RM 12694.00 
! 
Total: RM 63,470.00
OPERATION COST 
RENTAL AND UTILITIES 
Rental: 
a)Shop lots double stories X 3 RM 18,000.00 
Utilities: 
a)Electricity bills RM 800.00 
b)Water bills RM 800.00 
c)Telephone bills RM 200.00 
d)Wi-Fi bills RM 300.00 
RM 2,100.00
OPERATION COST 
STAFF WAGES 
Staff wages: 
a)Waiters X 7 RM 4,900.00 
b)Baristas X 3 RM 5400.00 
RM 10,300.00
OPERATION COST 
SUPPLIER 
Supplier: 
a)Coffee bean RM 700.00 
b)Fruits RM 400.00 
c)Bottles for fruit juice RM 330.00 
d)Tissue paper RM 50.00 
e)Food ingredients RM 500.00 
f)Food catering for events RM 2,000.00 
RM 3980.00
OPERATION COST 
OTHERS 
Waiters Monthly Costume X 7: RM 1,400.00 
Monthly Business loan interest (7%): RM 888.58
OPERATION COST 
TOTAL MONTHLY FIXED COST 
Shop lots double stories X 3 RM 18,000.00 
Utilities RM 2,100.00 
Staff wages RM 10,300.00 
Supplier RM 3,980.00 
Waiters Monthly Costume RM 1,400.00 
Monthly Business loan interest RM 888.58 
RM 36,668.58
MONTHLY INCOME 
MONTHLY SALES 
Monthly Sales: 
a)Coffees X 300 RM 1800.00 
b)Cakes X 300 RM 2250.00 
c)Fruit juice X 330 RM 1320.00 
d)Desserts X 260 RM 2080.00 
RM 7,450.00
MONTHLY INCOME 
MONTHLY EVENT RENTAL 
Monthly Event Rental: 
a)Birthday party (one week once) RM 3,600.00 
b)Wedding party (one week once) RM 28,000.00 
c)Farewell party (one week once) RM 2,800.00 
RM 34,400.00
MONTHLY INCOME 
ESTIMATED AMOUNT 
Total Monthly Income: RM 41,850.00 
Estimated Monthly Profit: RM 5,181.42 
Estimated Yearly Profit: RM 62,177.04 
Estimated Profit within Three Years: RM 186,531.12 
Estimated Years of Return: 1 Year 
Estimated Profit per Person: RM 1295.36 
!
V.Estimated Unit Sales Price 
Price: 
a)Coffee RM 6.00 
b)Cake RM 7.50 
c)Fruit juice RM 4.00 
d)Dessert RM 8.00 
RM 25.50 
MONTHLY INCOME 
ESTIMATED UNIT SALES PRICE
MONTHLY INCOME 
ESTIMATED UNIT SALES PRICE 
Event Rental: 
a)Birthday party RM 900.00 
b)Wedding party RM 7000.00 
c)Farewell party RM 700.00 
RM 8600.00
REFERENCES
REFERENCES 
HTTP://WWW.FORBES.COM/SITES/DAVELAVINSKY/2013/09/30/MARKETING-PLAN-TEMPLATE-EXACTLY-WHAT-TO-INCLUDE/ 
HTTP://WWW.LIBRARYCAFE.CO.NZ/ 
HTTP://WWW.BPLANS.COM/CAFE_BISTRO_COFFEEHOUSE_BUSINESS_PLAN/MARKET_ANALYSIS_SUMMARY_FC.PHP 
HTTP://WWW.FASTBUSINESSPLANS.COM/SAMPLE-BUSINESS-PLANS/CAFE-BUSINESS-PLAN.HTML?START=3 
HTTP://WWW.ENTREPRENEUR.COM/ARTICLE/78002 
HTTP://WWW.NETMBA.COM/MARKETING/MARKET/ANALYSIS/ 
HTTP://WWW.SCRIBD.COM/DOC/25183636/STARBUCKS-INSTANT-COFFEE-IN-MALAYSIA-MARKETING-PLAN 
HTTP://WWW.ENTREPRENEURMAG.CO.ZA/ADVICE/SAMPLE-BUSINESS-PLANS/RESTAURANTS-AND-BARS/COFFEE-SHOP-BUSINESS-PLAN/ 
HTTP://WWW.FRANCHISEDIRECT.COM/COFFEEFRANCHISES/COFFEEFRANCHISEINDUSTRYRESEARCHBUSINESSREPORTI/74/220 
! 
!

Contenu connexe

Similaire à Business

Business plan presentation
Business plan presentationBusiness plan presentation
Business plan presentationAh Jun
 
Slides 150201032948-conversion-gate02
Slides 150201032948-conversion-gate02Slides 150201032948-conversion-gate02
Slides 150201032948-conversion-gate02mrstore01
 
business assignment 1 slide
business assignment 1 slidebusiness assignment 1 slide
business assignment 1 slidealan koo
 
Business presentation
Business presentationBusiness presentation
Business presentationLee Yih
 
Businesspresentation 141214074649-conversion-gate01
Businesspresentation 141214074649-conversion-gate01Businesspresentation 141214074649-conversion-gate01
Businesspresentation 141214074649-conversion-gate01Lynette Law
 
Business project 1 slides
Business project 1 slidesBusiness project 1 slides
Business project 1 slidesG-ny Gynie
 
Business plan presentation
Business plan presentationBusiness plan presentation
Business plan presentationJaclyn Hwang
 
ItB Assignment 1
ItB Assignment 1ItB Assignment 1
ItB Assignment 1Yung Kai
 
Business project 1 slide
Business project 1 slideBusiness project 1 slide
Business project 1 slideJia Xin
 
90624323 coffee-shop-ppt
90624323 coffee-shop-ppt90624323 coffee-shop-ppt
90624323 coffee-shop-pptHimanshu Yadav
 
Highland Coffee Launching Plan by Cuong Khong
Highland Coffee Launching Plan by Cuong KhongHighland Coffee Launching Plan by Cuong Khong
Highland Coffee Launching Plan by Cuong KhongCuong Khong
 
Marhaba | Baker Bhai - HaatBazar | MGT368 ABU
Marhaba | Baker Bhai - HaatBazar | MGT368 ABUMarhaba | Baker Bhai - HaatBazar | MGT368 ABU
Marhaba | Baker Bhai - HaatBazar | MGT368 ABURifatul Sazal
 

Similaire à Business (20)

Business plan presentation
Business plan presentationBusiness plan presentation
Business plan presentation
 
Slides 150201032948-conversion-gate02
Slides 150201032948-conversion-gate02Slides 150201032948-conversion-gate02
Slides 150201032948-conversion-gate02
 
business assignment 1 slide
business assignment 1 slidebusiness assignment 1 slide
business assignment 1 slide
 
Business presentation
Business presentationBusiness presentation
Business presentation
 
Businesspresentation 141214074649-conversion-gate01
Businesspresentation 141214074649-conversion-gate01Businesspresentation 141214074649-conversion-gate01
Businesspresentation 141214074649-conversion-gate01
 
BUS Project 1
BUS Project 1BUS Project 1
BUS Project 1
 
Business project 1 slides
Business project 1 slidesBusiness project 1 slides
Business project 1 slides
 
Coffee shop business plan.pptx
Coffee shop business plan.pptxCoffee shop business plan.pptx
Coffee shop business plan.pptx
 
presentation5.pptx
presentation5.pptxpresentation5.pptx
presentation5.pptx
 
Business plan presentation
Business plan presentationBusiness plan presentation
Business plan presentation
 
ItB Assignment 1
ItB Assignment 1ItB Assignment 1
ItB Assignment 1
 
Business project 1 slide
Business project 1 slideBusiness project 1 slide
Business project 1 slide
 
New project proposal
New project proposalNew project proposal
New project proposal
 
Business plan1
Business plan1Business plan1
Business plan1
 
90624323 coffee-shop-ppt
90624323 coffee-shop-ppt90624323 coffee-shop-ppt
90624323 coffee-shop-ppt
 
The coffee club
The coffee clubThe coffee club
The coffee club
 
Highland Coffee Launching Plan by Cuong Khong
Highland Coffee Launching Plan by Cuong KhongHighland Coffee Launching Plan by Cuong Khong
Highland Coffee Launching Plan by Cuong Khong
 
Marhaba | Baker Bhai - HaatBazar | MGT368 ABU
Marhaba | Baker Bhai - HaatBazar | MGT368 ABUMarhaba | Baker Bhai - HaatBazar | MGT368 ABU
Marhaba | Baker Bhai - HaatBazar | MGT368 ABU
 
Coco Drinks
Coco DrinksCoco Drinks
Coco Drinks
 
MEALS on WHEELS
MEALS on WHEELSMEALS on WHEELS
MEALS on WHEELS
 

Plus de jefrineo3

Psycho journal
Psycho journalPsycho journal
Psycho journaljefrineo3
 
Social psychology video report
Social psychology video reportSocial psychology video report
Social psychology video reportjefrineo3
 
Psycho comic pdf
Psycho comic pdfPsycho comic pdf
Psycho comic pdfjefrineo3
 
Business finalcial report
Business finalcial reportBusiness finalcial report
Business finalcial reportjefrineo3
 
English report
English reportEnglish report
English reportjefrineo3
 
English report
English reportEnglish report
English reportjefrineo3
 
English 2 assignment
English 2 assignmentEnglish 2 assignment
English 2 assignmentjefrineo3
 

Plus de jefrineo3 (7)

Psycho journal
Psycho journalPsycho journal
Psycho journal
 
Social psychology video report
Social psychology video reportSocial psychology video report
Social psychology video report
 
Psycho comic pdf
Psycho comic pdfPsycho comic pdf
Psycho comic pdf
 
Business finalcial report
Business finalcial reportBusiness finalcial report
Business finalcial report
 
English report
English reportEnglish report
English report
 
English report
English reportEnglish report
English report
 
English 2 assignment
English 2 assignmentEnglish 2 assignment
English 2 assignment
 

Dernier

Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Krashi Coaching
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3JemimahLaneBuaron
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformChameera Dedduwage
 
CARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxCARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxGaneshChakor2
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxheathfieldcps1
 
Introduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher EducationIntroduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher Educationpboyjonauth
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13Steve Thomason
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactPECB
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdfQucHHunhnh
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)eniolaolutunde
 
How to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptxHow to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptxmanuelaromero2013
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdfQucHHunhnh
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingTechSoup
 
mini mental status format.docx
mini    mental       status     format.docxmini    mental       status     format.docx
mini mental status format.docxPoojaSen20
 
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdfssuser54595a
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfciinovamais
 
Hybridoma Technology ( Production , Purification , and Application )
Hybridoma Technology  ( Production , Purification , and Application  ) Hybridoma Technology  ( Production , Purification , and Application  )
Hybridoma Technology ( Production , Purification , and Application ) Sakshi Ghasle
 

Dernier (20)

Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
Kisan Call Centre - To harness potential of ICT in Agriculture by answer farm...
 
Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3Q4-W6-Restating Informational Text Grade 3
Q4-W6-Restating Informational Text Grade 3
 
A Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy ReformA Critique of the Proposed National Education Policy Reform
A Critique of the Proposed National Education Policy Reform
 
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptxINDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
INDIA QUIZ 2024 RLAC DELHI UNIVERSITY.pptx
 
CARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptxCARE OF CHILD IN INCUBATOR..........pptx
CARE OF CHILD IN INCUBATOR..........pptx
 
Staff of Color (SOC) Retention Efforts DDSD
Staff of Color (SOC) Retention Efforts DDSDStaff of Color (SOC) Retention Efforts DDSD
Staff of Color (SOC) Retention Efforts DDSD
 
The basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptxThe basics of sentences session 2pptx copy.pptx
The basics of sentences session 2pptx copy.pptx
 
Introduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher EducationIntroduction to ArtificiaI Intelligence in Higher Education
Introduction to ArtificiaI Intelligence in Higher Education
 
The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13The Most Excellent Way | 1 Corinthians 13
The Most Excellent Way | 1 Corinthians 13
 
Beyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global ImpactBeyond the EU: DORA and NIS 2 Directive's Global Impact
Beyond the EU: DORA and NIS 2 Directive's Global Impact
 
1029-Danh muc Sach Giao Khoa khoi 6.pdf
1029-Danh muc Sach Giao Khoa khoi  6.pdf1029-Danh muc Sach Giao Khoa khoi  6.pdf
1029-Danh muc Sach Giao Khoa khoi 6.pdf
 
Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)Software Engineering Methodologies (overview)
Software Engineering Methodologies (overview)
 
How to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptxHow to Make a Pirate ship Primary Education.pptx
How to Make a Pirate ship Primary Education.pptx
 
1029 - Danh muc Sach Giao Khoa 10 . pdf
1029 -  Danh muc Sach Giao Khoa 10 . pdf1029 -  Danh muc Sach Giao Khoa 10 . pdf
1029 - Danh muc Sach Giao Khoa 10 . pdf
 
Grant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy ConsultingGrant Readiness 101 TechSoup and Remy Consulting
Grant Readiness 101 TechSoup and Remy Consulting
 
mini mental status format.docx
mini    mental       status     format.docxmini    mental       status     format.docx
mini mental status format.docx
 
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
18-04-UA_REPORT_MEDIALITERAСY_INDEX-DM_23-1-final-eng.pdf
 
Activity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdfActivity 01 - Artificial Culture (1).pdf
Activity 01 - Artificial Culture (1).pdf
 
Hybridoma Technology ( Production , Purification , and Application )
Hybridoma Technology  ( Production , Purification , and Application  ) Hybridoma Technology  ( Production , Purification , and Application  )
Hybridoma Technology ( Production , Purification , and Application )
 
Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1Código Creativo y Arte de Software | Unidad 1
Código Creativo y Arte de Software | Unidad 1
 

Business

  • 4. WHY KING OF THE KING? WE HAVE 4 DIFFERENT KIND OF BUSINESS IN ONE BUILDING • LIBRARY CAFE • FASHION CAFE • PUB • SPACE-OUT LOCATION ( FOR DIFFERENT EVENTS)
  • 5. LIBRARY CAFE FOR PEOPLE TO STUDY GIVE ONE AND TAKE ONE CONCEPT
  • 6. FASHION CAFE FOR PEOPLE TO BUY CLOTHES A PLATFORM FOR PEOPLE TO EXCHANGE FASHION TIPS
  • 7. PUB A PLACE TO RELAX AND CHILL NEW PLACE TO KNOW NEW FRIENDS
  • 8. EMPTY PLATFORM A PLATFORM FOR ANY EVENT
  • 11. TARGET PLACE : SS15 VIBRANT COMMERCIAL AND RESIDENTIAL EDUCATION HUB EASILY ACCESSIBLE
  • 12. TARGETED CUSTOMER THOSE WHO LOVES TO READ ! THOSE WHO LOVE FASHION ! THOSE WHO LOVE TO PARTY
  • 19. HOW TO ATTRACT CUSTOMERS TARGET YOUR FIELD OF CUSTOMERS
  • 20. HOW TO ATTRACT CUSTOMERS UNIQUE SELLING PROPOSITION
  • 21. HOW TO ATTRACT CUSTOMERS OFFERS
  • 22. HOW TO ATTRACT CUSTOMERS MARKETING STRATEGY
  • 23. HOW TO ATTRACT CUSTOMERS PROMOTIONS STRATEGY
  • 24. HOW TO ATTRACT CUSTOMERS • KEYWORD STRATEGY • SEARCH ENGINE OPTIMISATION STRATEGY • PAID ONLINE ADVERTISING STRATEGY • SOCIAL MEDIA STRATEGY ONLINE MARKETING STRATEGY
  • 25. HOW TO ATTRACT CUSTOMERS REFERRAL STRATEGY
  • 26. HOW TO ATTRACT CUSTOMERS RETENTION STRATEGY
  • 27. HOW TO ATTRACT CUSTOMERS PRICING AND POSITIONING STRATEGY
  • 28. PRICING FOR LIBRARY CAFE COFFEE RM 6.00 CAKE RM 7.50
  • 29. PRICING FOR LIBRARY CAFE DESSERT RM 8.00 FRUIT JUICE RM 4.00
  • 30. PRICING FOR EVENT RENTAL WEDDING PARTY RM 7000.00 BIRTHDAY PARTY RM 900.00 FAREWELL PARTY RM 700.00
  • 32. MANAGEMENT STRATEGIES • FASHION CAFE • LIBRARY CAFE • PUB • EVENT MANAGEMENT
  • 33. BUSINESS LEGAL STRUCTURE PARTNERSHIP OF 4 PEOPLE WILL CHANGE TO SDN BHD ONCE SUCCESSFUL
  • 34. REASON TO ADOPT THAT STRUCTURE • EASIER TO GET CAPITAL • BANK WILLING TO LEND MONEY • LEGAL PAPERWORK SIMPLE AND CHEAP
  • 35. REASON TO BECOME SDN BHD • SOLE PROPRIETOR HAS FULL CONTROL OF BUSINESS • BUSINESS WILL EXPAND • OWNER RESPONSIBLE FOR ANY DEBT • DON’T NEED HELP FROM BANK
  • 36.
  • 38. INITIAL CAPITAL COST RENOVATION COST a)Interior Designer fees RM 5000.00 b)Construction fees RM 6000.00 c)Lightings RM 4000.00 d)Wall paintings RM 70.00 e)Sound systems RM 2000.00 RM 17,070.00
  • 39. INITIAL CAPITAL COST FURNITURE COST a)Chairs and Tables X 130 RM 39,000.00 b)Book shelves X 2 RM 600.00 c)Stage X 1 RM 900.00 RM 40,500.00
  • 40. INITIAL CAPITAL COST OTHER COST a)Books RM 900.00 b)Cups and saucers RM 500.00 c)Cookery Tools RM 1,500.00 d)Coffee Machines RM 3,000.00 RM 5,900.00
  • 41. INITIAL CAPITAL COST TOTAL INITIAL COST a) Renovation Cost RM 17,070.00 b) Furniture Cost RM 40,500.00 ! c) Others RM 5,900.00 RM 63,470.00
  • 42. FINANCE OF CAPITAL Bank loan: RM 12694.00 Cash input: a) Lovie Tey RM 12694.00 b) Jefri Neo RM 12694.00 c) Lai Tzexiuan RM 12694.00 d) Jeffey Liew RM 12694.00 ! Total: RM 63,470.00
  • 43. OPERATION COST RENTAL AND UTILITIES Rental: a)Shop lots double stories X 3 RM 18,000.00 Utilities: a)Electricity bills RM 800.00 b)Water bills RM 800.00 c)Telephone bills RM 200.00 d)Wi-Fi bills RM 300.00 RM 2,100.00
  • 44. OPERATION COST STAFF WAGES Staff wages: a)Waiters X 7 RM 4,900.00 b)Baristas X 3 RM 5400.00 RM 10,300.00
  • 45. OPERATION COST SUPPLIER Supplier: a)Coffee bean RM 700.00 b)Fruits RM 400.00 c)Bottles for fruit juice RM 330.00 d)Tissue paper RM 50.00 e)Food ingredients RM 500.00 f)Food catering for events RM 2,000.00 RM 3980.00
  • 46. OPERATION COST OTHERS Waiters Monthly Costume X 7: RM 1,400.00 Monthly Business loan interest (7%): RM 888.58
  • 47. OPERATION COST TOTAL MONTHLY FIXED COST Shop lots double stories X 3 RM 18,000.00 Utilities RM 2,100.00 Staff wages RM 10,300.00 Supplier RM 3,980.00 Waiters Monthly Costume RM 1,400.00 Monthly Business loan interest RM 888.58 RM 36,668.58
  • 48. MONTHLY INCOME MONTHLY SALES Monthly Sales: a)Coffees X 300 RM 1800.00 b)Cakes X 300 RM 2250.00 c)Fruit juice X 330 RM 1320.00 d)Desserts X 260 RM 2080.00 RM 7,450.00
  • 49. MONTHLY INCOME MONTHLY EVENT RENTAL Monthly Event Rental: a)Birthday party (one week once) RM 3,600.00 b)Wedding party (one week once) RM 28,000.00 c)Farewell party (one week once) RM 2,800.00 RM 34,400.00
  • 50. MONTHLY INCOME ESTIMATED AMOUNT Total Monthly Income: RM 41,850.00 Estimated Monthly Profit: RM 5,181.42 Estimated Yearly Profit: RM 62,177.04 Estimated Profit within Three Years: RM 186,531.12 Estimated Years of Return: 1 Year Estimated Profit per Person: RM 1295.36 !
  • 51. V.Estimated Unit Sales Price Price: a)Coffee RM 6.00 b)Cake RM 7.50 c)Fruit juice RM 4.00 d)Dessert RM 8.00 RM 25.50 MONTHLY INCOME ESTIMATED UNIT SALES PRICE
  • 52. MONTHLY INCOME ESTIMATED UNIT SALES PRICE Event Rental: a)Birthday party RM 900.00 b)Wedding party RM 7000.00 c)Farewell party RM 700.00 RM 8600.00
  • 54. REFERENCES HTTP://WWW.FORBES.COM/SITES/DAVELAVINSKY/2013/09/30/MARKETING-PLAN-TEMPLATE-EXACTLY-WHAT-TO-INCLUDE/ HTTP://WWW.LIBRARYCAFE.CO.NZ/ HTTP://WWW.BPLANS.COM/CAFE_BISTRO_COFFEEHOUSE_BUSINESS_PLAN/MARKET_ANALYSIS_SUMMARY_FC.PHP HTTP://WWW.FASTBUSINESSPLANS.COM/SAMPLE-BUSINESS-PLANS/CAFE-BUSINESS-PLAN.HTML?START=3 HTTP://WWW.ENTREPRENEUR.COM/ARTICLE/78002 HTTP://WWW.NETMBA.COM/MARKETING/MARKET/ANALYSIS/ HTTP://WWW.SCRIBD.COM/DOC/25183636/STARBUCKS-INSTANT-COFFEE-IN-MALAYSIA-MARKETING-PLAN HTTP://WWW.ENTREPRENEURMAG.CO.ZA/ADVICE/SAMPLE-BUSINESS-PLANS/RESTAURANTS-AND-BARS/COFFEE-SHOP-BUSINESS-PLAN/ HTTP://WWW.FRANCHISEDIRECT.COM/COFFEEFRANCHISES/COFFEEFRANCHISEINDUSTRYRESEARCHBUSINESSREPORTI/74/220 ! !