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The Sofitel, Mumbai, 14 November 2014 
… or How Accountants Can 
Save the Planet 
Prof Jeremy B Williams 
Director, Asia Pacific Centre 
for Sustainable Enterprise 
@TheGreenMBA 
Symposium on Natural Capital: 
The business case and 
relevance to financial 
institutions
slideshare.net/jembwilliams 
@TheGreenMBA 
#NatCap
Politics or ideology must 
not get in the way of 
sound planning
Risk data for 198 countries across 26 separate issues, including climate change 
vulnerability and food security, as well as emissions, ecosystem services, natural disasters 
and regulation 
Echoes the findings of recent reports released by the Pentagon 
The growth economies of Cambodia (12), India (13), Myanmar (19), Pakistan (24) and 
Mozambique (27) also feature in the ‘extreme risk’ category.
Good or bad for 
GDP?
The welfare of a nation can scarcely be inferred from 
a measurement of national income as defined by the 
GDP... goals for ‘more’ growth should specify of 
what and for what.’
Kubiszewski et al (2013: 63)
‘Capitalism, as practiced, is a 
financially profitable, non-sustainable 
aberration in human 
development. What might be 
called ‘industrial capitalism’ 
does not fully conform to its 
own accounting principles. It 
liquidates its capital and calls it 
income. It neglects to assign any 
value to the largest stocks of 
capital it employs – the natural 
resources and living systems, as 
well as the social and cultural 
systems that are the basis of 
human capital.’ 
Hawken, Lovins and Lovins (1999), Natural Capitalism, p. 5.
(2005)
The six capitals 
of Integrated 
Reporting 
<IR>
Introducing TEEB 
G8 Environment Ministers Meeting 
Potsdam, March 2007
Pavan Sukhdev 
Lead the TEEB study 
and CEO-Founder of
Ending the economic invisibility of nature
(2012)
< 1/3 of responding 
ACCA members were 
familiar with the term 
‘ecosystem services’ 
70% of ACCA members 
surveyed said they 
needed training on its 
potential impact on 
corporate value and 
performance
Pollination 
services from bees 
in Britain would 
cost the UK £1.8 
billion p/a
‘Eco-system 
engineers’
(Released 14 May 2014) Executive Summary: 
‘Natural capital will become as 
prominent a business concern in 
the 21st Century as the provision 
of adequate financial capital was 
in the 20th Century ... We are 
already ‘drawing down’ on 50% 
more natural capital a year than 
the earth can replenish – and the 
rate of depletion is accelerating. 
All too soon, businesses will face a 
stark choice: adapt or fail.’
HRH Prince Charles
“Natural capital drives 
a completely different 
business model that 
redefines business 
success” 
Valuing Our Life Support Systems 
Summit - Natural Capital Initiative 
6-7 November 2014 
British Library, London 
Richard Spencer 
Head of Sustainability 
ICAEW
Links between natural capital and 
corporate value
Which of nature’s assets should your company be investing in?
September 2013 
Follow up on Is Natural Capital a 
Material Issue? 
• narrative reporting on strategy 
and management providing 
qualitative understanding of 
an organisation’s relationship 
to natural capital and the 
processes used to manage the 
various risks and 
opportunities; and 
• performance reporting 
providing stakeholders with 
quantitative information on 
KPIs that can be used to track 
performance over time
Puma the world’s first major 
corporation to publish details 
of the cost of its impact on 
the environment 
Motivation: to build a more 
“resilient and sustainable 
business model”
The USD1 trillion infrastructure gap 
• Current spending on basic infrastructure is 
$2.7 trillion – needs to be $3.7 trillion 
• $50 trillion in locked in pension funds, 
making low risk investments 
• Companies need to demonstrate how they 
will create and preserve value over time
November 2013
Year: 1986 
Population: 2.7 million 
Green Cover: 35.7% 
Centre for Remote Imaging, Sensing and Processing (CRISP)
Year: 2007 
Population: 4.8 million 
Green Cover: 46.5% 
Centre for Remote Imaging, Sensing and Processing (CRISP)
Cheonggyecheon, Seoul (BEFORE)
CheonggyecheonCheonggyecheon, Seoul (AFTER)
World’s Most 
Liveable City 
for four years 
running 
The goal: 
City 
in a 
Forest
Urban Landscapes Climate Adaptation 
$50 million 2010-2015 
Cool the 
city by 
4°C 
Double canopy 
cover 
Increase 
permeability 
Increase green 
space 
Increase 
stormwater 
harvesting 
Human Health Public Realm & Environment
profjeremybwilliams

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The Case for the Integration of Natural Capital

  • 1. The Sofitel, Mumbai, 14 November 2014 … or How Accountants Can Save the Planet Prof Jeremy B Williams Director, Asia Pacific Centre for Sustainable Enterprise @TheGreenMBA Symposium on Natural Capital: The business case and relevance to financial institutions
  • 3.
  • 4. Politics or ideology must not get in the way of sound planning
  • 5.
  • 6. Risk data for 198 countries across 26 separate issues, including climate change vulnerability and food security, as well as emissions, ecosystem services, natural disasters and regulation Echoes the findings of recent reports released by the Pentagon The growth economies of Cambodia (12), India (13), Myanmar (19), Pakistan (24) and Mozambique (27) also feature in the ‘extreme risk’ category.
  • 7.
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  • 11.
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  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27. Good or bad for GDP?
  • 28. The welfare of a nation can scarcely be inferred from a measurement of national income as defined by the GDP... goals for ‘more’ growth should specify of what and for what.’
  • 29.
  • 30. Kubiszewski et al (2013: 63)
  • 31. ‘Capitalism, as practiced, is a financially profitable, non-sustainable aberration in human development. What might be called ‘industrial capitalism’ does not fully conform to its own accounting principles. It liquidates its capital and calls it income. It neglects to assign any value to the largest stocks of capital it employs – the natural resources and living systems, as well as the social and cultural systems that are the basis of human capital.’ Hawken, Lovins and Lovins (1999), Natural Capitalism, p. 5.
  • 33. The six capitals of Integrated Reporting <IR>
  • 34.
  • 35. Introducing TEEB G8 Environment Ministers Meeting Potsdam, March 2007
  • 36. Pavan Sukhdev Lead the TEEB study and CEO-Founder of
  • 37. Ending the economic invisibility of nature
  • 38.
  • 40. < 1/3 of responding ACCA members were familiar with the term ‘ecosystem services’ 70% of ACCA members surveyed said they needed training on its potential impact on corporate value and performance
  • 41.
  • 42. Pollination services from bees in Britain would cost the UK £1.8 billion p/a
  • 44.
  • 45.
  • 46.
  • 47.
  • 48. (Released 14 May 2014) Executive Summary: ‘Natural capital will become as prominent a business concern in the 21st Century as the provision of adequate financial capital was in the 20th Century ... We are already ‘drawing down’ on 50% more natural capital a year than the earth can replenish – and the rate of depletion is accelerating. All too soon, businesses will face a stark choice: adapt or fail.’
  • 50.
  • 51. “Natural capital drives a completely different business model that redefines business success” Valuing Our Life Support Systems Summit - Natural Capital Initiative 6-7 November 2014 British Library, London Richard Spencer Head of Sustainability ICAEW
  • 52. Links between natural capital and corporate value
  • 53.
  • 54.
  • 55. Which of nature’s assets should your company be investing in?
  • 56. September 2013 Follow up on Is Natural Capital a Material Issue? • narrative reporting on strategy and management providing qualitative understanding of an organisation’s relationship to natural capital and the processes used to manage the various risks and opportunities; and • performance reporting providing stakeholders with quantitative information on KPIs that can be used to track performance over time
  • 57.
  • 58. Puma the world’s first major corporation to publish details of the cost of its impact on the environment Motivation: to build a more “resilient and sustainable business model”
  • 59.
  • 60. The USD1 trillion infrastructure gap • Current spending on basic infrastructure is $2.7 trillion – needs to be $3.7 trillion • $50 trillion in locked in pension funds, making low risk investments • Companies need to demonstrate how they will create and preserve value over time
  • 61.
  • 63.
  • 64. Year: 1986 Population: 2.7 million Green Cover: 35.7% Centre for Remote Imaging, Sensing and Processing (CRISP)
  • 65. Year: 2007 Population: 4.8 million Green Cover: 46.5% Centre for Remote Imaging, Sensing and Processing (CRISP)
  • 68. World’s Most Liveable City for four years running The goal: City in a Forest
  • 69. Urban Landscapes Climate Adaptation $50 million 2010-2015 Cool the city by 4°C Double canopy cover Increase permeability Increase green space Increase stormwater harvesting Human Health Public Realm & Environment