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Life is good as
a Social Brand
Jemima Gibbons / @JemimaG




A Bigger Bang!
12 November 2012
Overview

1.The Social Media Marketing Mix
2.Beware the Broadcast Paradigm
3.SlowTech & other trends
1
The Social Media
Marketing Mix
Community
Facebook, AirBnB, Marmarati, Decoded
Context
Compete or collaborate?
Content
Burberry vs Jamie Oliver
Conversations
Shawbrook, Mamas & Papas, BP
2
Beware the
Broadcast Paradigm
Buzzword Bingo
Ego metrics
Me me me!
3
SlowTech &
other trends
SlowTech
Joe Kraus, Doc Searles
Authenticity
Coca-Cola vs Eliane Galser
Holism
Social media is for life...
Sharing
Collcons, M&S, GiffGaff
bit.ly/
freemonkeys



Jemima Gibbons
jemimag@gmail.com

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