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Life is Good as a Social Brand
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Jemima Gibbons
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Talk for Cognifide's "A Bigger Bang" event at the Soho Hotel, London, November 2012
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Life is Good as a Social Brand
1.
Life is good
as a Social Brand Jemima Gibbons / @JemimaG A Bigger Bang! 12 November 2012
2.
Overview 1.The Social Media
Marketing Mix 2.Beware the Broadcast Paradigm 3.SlowTech & other trends
3.
1 The Social Media Marketing
Mix
4.
Community Facebook, AirBnB, Marmarati,
Decoded
5.
Context Compete or collaborate?
6.
Content Burberry vs Jamie
Oliver
7.
Conversations Shawbrook, Mamas &
Papas, BP
8.
2 Beware the Broadcast Paradigm
9.
Buzzword Bingo
10.
Ego metrics
11.
Me me me!
12.
3 SlowTech & other trends
13.
SlowTech Joe Kraus, Doc
Searles
14.
Authenticity Coca-Cola vs Eliane
Galser
15.
Holism Social media is
for life...
16.
Sharing Collcons, M&S, GiffGaff
17.
bit.ly/ freemonkeys Jemima Gibbons jemimag@gmail.com
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