Presentation on how disruptive Web 2.0 technology has completely shifted the world of marketing and buying, and on how to create a Web 2.0 system and action plan for business development with LinkedIn, Facebook, Twitter. Presented to the ProVisors (www.provisors.com) Distribution and Manufacturing 1 (DAM1) affinity group .
Discoverytest and define your differentiation and USP, translate these into keywordsMeasure – how quickly can you i.d. prospects?QualificationDo your contacts have Unique Buying Need (UBN)?How big /efficient is pipeline compared to offline?EngagementHow many approach you? How many do you approach?Measure quality and depthConversionMeasurementQuality and revenue, grow versus slow clientsRevenue curve crosses competency curve