Analysis of the results from my audience research survey.

1. 1)
All participants were between the ages of 16-20, which is expected from the
audience this survey was emailed to, Hartlepool 6th Form College. This will
reflect in the later answers in the survey by showing the variation of music taste
in modern day teens. The age range in which took the survey coincidentally are
The Black Keys main audience demographic. This means that the answers given
in the rest of the survey will give opinions on the alternative rock genre. This
survey will come in useful when choosing a target audience when it comes to
constructing my music video.
2)

3. The replies I gathered from this question specified that Rock is the most
favorable genre with Alternative Rock in a very close second place out of the
total of 7 genres on the survey. Taking into account the second choice below
‘love’ is ‘okay’, making Alternative a straight winner. This is respectable due to
my song choice ‘Little Black Submarines’ by The Black keys is labeled under the
Alternative genre. This will make my music video, which is currently under
construction suitable for a good chunk of the audience.
3)
Dubstep, Soul, Country, Punk, Drone Metal, Musical, Indie, Metal, Rave,
Electronic, Classical, Acoustic.
Not all contributors responded to this question due to it not being a required
question like the previous questions. However the answers given did vary a huge
amount. A positive result that came from this question is that the majority of
answers from this are sub genres of Rock, supporting the previous questions in
my survey.
4)
The script ft. will I am hall of fame because it’s a catchy tune One Time. Justin Biebers first
music video. Watching it now it shows how much he has grown up. I enjoy how it is based
around a party and it’s memorable. Emily- From First to Last, past events my favourite song is
R Kelly The Worlds Greatest because it inspires me and my favourite music video is JLS
Billion Lights because it takes you through their journey as a band. Song - The Fox - YLVIS
because it has dancing foxes. I like Jason mraz im yours video because its really relaxed and
light hearted Vincent, the temple is good my favourite song is example changed the way you
kiss me because its the first song I heard of him that got me into his music. my favourite
music video is example, close enemies because it gets straight to the point and has a
meaning behind it and tis different to anything else out there. My favourite song and music
video is "Sugar, we're going down" by Fall Out Boy because it tells a story and also shows the
band. It is very fitting for the song. Song: Pink Floyd - Wish You Were Here Music Video:
OkGo - Here It Goes Again My favourite song is Billie Holiday- Summertime. I love all her
music but there are no music videos to them. Deadmau5 Ft. Gerard Way - Professional
Griefers, just because it’s really cool to listen to, the video is interesting and the song is
catchy. M.C. Banks - Who’s ready for the weekend I don't even know myself sorry favourite
song right now would have to be 'velociraptor' by kasabian and favourite music video would
have to be 'the rock show' by blink-182 Song - Gimme the loot Music Video - not
sure Favourite song at the moment is 'Sweet home Chicago' by the blues brothers. My
favourite music video is 'The Ballard of Mona Lisa' from Panic! at the disco. Happy when it
rains - the Jesus and Mary Chain favourite band XD and I like some of their mvs... Hammer -
Foals (and lots of their songs but they do shit mvs recently Take me out - franz ferdiand I
don't have particular favor in mv really...there are great bands doing shit mv and shit
musicians doing fun mv which doesn't matter anyway Miley Cyrus- Wrecking Ball, I like
people licking sledgehammers and swinging naked on wrecking balls Somebody told me -
The killers Song is really good song, the lyrics have a strong meaning and the video
represents what is being said One of my favourite videos is Demi Lovato - Skyscraper. This is
because it is simple but symbolic and she isn't pretending to be someone she is not. One
Direction - Best Song Ever Favourite song has to be The Spill Canvas - Self Conclusion
Favourite Video is Tegan and Sara - The Con Favourite music video is I Want Love by Elton
John because it is all one shot and contains a good actor to sell the video. Sugar we're going

4. down by fall out boy because it is interesting and catchy Gangnam Style Song - Porter
Robinson - Language Music Video - David Guetta - She-wolf I like this music video because
its unusual and interesting. Also looks very cool at certain points. Not just the artist doing a
few moves. I like an interesting video that actually has been made to fit the song. Sick of
seeing singers just busting a few moves with lights to make a video. Godspeed you; black
emperor! - Storm don't have a favourite music video don't really watch them honestly Radio
Gaga-Queen. Because Freddie is the best. Chum - Earl Sweatshirt its relaxed and slow but
has a lot of meaning in the lyrics 2 Guys 600 Pillows - by Rhett and Link Pendulum - Blood
Sugar because it's a bouncy tune! Somebody that I used to know- Gotye Cause' creative 'Red
Hands' by Walk Off The Earth. Mainly because of the way that the video has been shot and
the song itself I just enjoy listening to.
This question was required for the reason to see what music taste my target
audience has, and also to corporate ideas and conventions from these music
videos into my own, making it more successful with my target audience. This
question made the audience single out a particular video and song and why they
favoured it. Responses were again varied as it contrasts the previous question
because these results show that a person’s favourite music video may not come
from their favourite genre, giving me the option to challenge stereotypical
conventions of my genre to please the target audience. I had planned to follow
some form of conventions in my video, which is reflected in my initial ideas,
however some of my video will subvert certain conventions to make it still
recognizable and unique.

6. From question 4, all criteria were regarded relatively important. This question
takes opinions from the audience to what makes a decent music video; in their
opinion the most important factor is a good narrative, to make sure it follows the
lyrics. I consider all the factors shown rather important regardless, however I
will construct my music video more so around the opinion of the audience.

7. To relax/to fill in time/escape from reality, which ruled the chat with a great
57% of responses given. I intend to create a music video to fit this factor, so the
audience will feel that they can just relax when watching it. I will also take it the
other opinions of the audience, to ensure I fill all criteria.