17. Jakob Nielsen- How Users Read on the Web http://www.useit.com/alertbox/9710a.html Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000), Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446). Use neutral, objective words rather than subjective words
18. Jakob Nielsen- How Users Read on the Web http://www.useit.com/alertbox/9710a.html Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000), Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446). Nebraska has several attractions. In 1996, some of the most-visited places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000), Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446). = + 27% in readability using neutral, objective words rather than subjective words
19. Jakob Nielsen- How Users Read on the Web http://www.useit.com/alertbox/9710a.html Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000), Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446). Use a scan-friendly layout
25. Buffalo Bill Ranch State Historical Park (28,446). = + 47% in readability using the same text in a scan-friendly layout using a scan-friendly layout
26. Jakob Nielsen- How Users Read on the Web http://www.useit.com/alertbox/9710a.html Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000), Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446). Use 1/2 the number of words
27. Jakob Nielsen- How Users Read on the Web http://www.useit.com/alertbox/9710a.html Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000), Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446). In 1996, six of the best-attended attractions in Nebraska were Fort Robinson State Park, Scotts Bluff National Monument, Arbor Lodge State Historical Park & Museum, Carhenge , Stuhr Museum of the Prairie Pioneer, and Buffalo Bill Ranch State Historical Park. = + 58% in readability using concise wording with about half the number of words
28. Jakob Nielsen- How Users Read on the Web http://www.useit.com/alertbox/9710a.html Nebraska is filled with internationally recognized attractions that draw large crowds of people every year, without fail. In 1996, some of the most popular places were Fort Robinson State Park (355,000 visitors), Scotts Bluff National Monument (132,166), Arbor Lodge State Historical Park & Museum (100,000), Carhenge (86,598), Stuhr Museum of the Prairie Pioneer (60,002), and Buffalo Bill Ranch State Historical Park (28,446). Use text that is concise, scannable, and objective
The areas where users looked the most are red; then yellow, followed by blue areas. Gray areas didn't get any.Jakob Nielsen’s eyetracking study recorded how 232 users looked at Webpages. Users‘ behavior was fairly consistent. This reading pattern looks somewhat like an F: Users first read in a horizontal movement, usually across the upper part of the content area. This initial element forms the F's top bar. Next, users move down the page a bit and then read across in a second horizontal movement that typically covers a shorter area. This forms the F's lower bar. Finally, users scan the content in a vertical movement. This forms the F's stem.
The areas where users looked the most are red; then yellow, followed by blue areas. Gray areas didn't get any.Jakob Nielsen’s eyetracking study recorded how 232 users looked at Webpages. Users‘ behavior was fairly consistent. This reading pattern looks somewhat like an F: Users first read in a horizontal movement, usually across the upper part of the content area. This initial element forms the F's top bar. Next, users move down the page a bit and then read across in a second horizontal movement that typically covers a shorter area. This forms the F's lower bar. Finally, users scan the content in a vertical movement. This forms the F's stem.
Task time the number of seconds it took users to find answers for specific questions about the content. Errors was a percentage score based on the number of incorrect answers users gave for questions that had a known answer Memory comprised two measures from an exam given to the users after they had finished using the site. Recognition memoryRecall memoryTime to recall site structure was the number of seconds it took users to draw a sitemap. This is a measure of how well the users had understood the information architecture: if they understood it well, they would draw it quickly; if they understood it poorly, they had to think longer. Subjective satisfaction was determined from participants' answers to a questionnaire. "How satisfied are you with the site's quality of language?"), perceived ease of use (e.g., "How easy is it to find specific info?
Task time the number of seconds it took users to find answers for specific questions about the content. Errors was a percentage score based on the number of incorrect answers users gave for questions that had a known answer Memory comprised two measures from an exam given to the users after they had finished using the site. Recognition memoryRecall memoryTime to recall site structure was the number of seconds it took users to draw a sitemap. This is a measure of how well the users had understood the information architecture: if they understood it well, they would draw it quickly; if they understood it poorly, they had to think longer. Subjective satisfaction was determined from participants' answers to a questionnaire. "How satisfied are you with the site's quality of language?"), perceived ease of use (e.g., "How easy is it to find specific info?
Task time the number of seconds it took users to find answers for specific questions about the content. Errors was a percentage score based on the number of incorrect answers users gave for questions that had a known answer Memory comprised two measures from an exam given to the users after they had finished using the site. Recognition memoryRecall memoryTime to recall site structure was the number of seconds it took users to draw a sitemap. This is a measure of how well the users had understood the information architecture: if they understood it well, they would draw it quickly; if they understood it poorly, they had to think longer. Subjective satisfaction was determined from participants' answers to a questionnaire. "How satisfied are you with the site's quality of language?"), perceived ease of use (e.g., "How easy is it to find specific info?
Task time the number of seconds it took users to find answers for specific questions about the content. Errors was a percentage score based on the number of incorrect answers users gave for questions that had a known answer Memory comprised two measures from an exam given to the users after they had finished using the site. Recognition memoryRecall memoryTime to recall site structure was the number of seconds it took users to draw a sitemap. This is a measure of how well the users had understood the information architecture: if they understood it well, they would draw it quickly; if they understood it poorly, they had to think longer. Subjective satisfaction was determined from participants' answers to a questionnaire. "How satisfied are you with the site's quality of language?"), perceived ease of use (e.g., "How easy is it to find specific info?
