The basics of using social media to market your business, harness the power of networks, and improve your search engine results using "Social SEO" and the power of the "Status-sphere." How to listen to social networks to find your target customers and clients, get fans and followers and promote yourself and your business as a market leader.

1. ADVENTURES IN THE STATUS-SPHERE Social Media Branding Jennifer Leavens President, Just In Time Connect www.jitconnect.com jennifer@jitconnect.com www.twitter.com/jitconnect www.linkedin.com/in/jenniferleavens www.facebook.com/jitconnect

2. SS Stand out from the crowd

3. Without getting lost in the “cloud” SS

4. Profiles Discuss Listen The Status-sphere Photos/Video Share Local Publish Review

6. Reflect your personality

7. Business page – Interactive version of your website

8. Land on the “Info” tab

9. Utilize free applications to enhance “site”

10. Inform, don’t sell

11. At 25 fans, get username URL

12. Link to Twitter, LinkedIn

13. Offers for Facebook fans encourage connection

16. Tool to organize, expand and utilize your network

17. Albert-Laszlo Barabasi – the power of “weak links”

18. Profile picture; Be detailed in job summaries

19. Join professional groups (Let’sConnect Temple Judea)

20. Display in profile

21. Sign up for email updates

22. Participate in discussions – learn and educate

23. Use applications to add presentations, blogs, statuses, etc. to profile

26. Choose complementary design colors

27. Profile picture is you if you’re branding “you,” logo if selling product

28. Follow and get followed

29. Twitter for strategic partners, Facebook for customer interaction

30. Follow competitors, bloggers/journalists, trade organizations

31. Exceptions to the rule

32. Retweet!

33. Look for mentions/replies - respond

35. For niche networks

36. Search for your field/topic, join and create a profile

37. Create your own NING

38. Professional networks

39. Small business networks

40. http://www.tradeseam.com

41. Other networks

43. Where are the conversations happening? What are they saying?

44. Who is following the profiles you follow? Who are they following?

45. Key words, topics, hashtags

48. Repurpose pictures and video on-hand

49. Post to these sites, label, tag and caption well for SEO

50. Consider professional photography or videography – Editing is everything!

51. Share presentations, demonstrations, etc.

52. Demonstrate expertise. Post on LinkedIn

55. Google, Yahoo!, Bing

56. Add address to every page on your site

57. Add city and neighborhood names into “service areas” or “easy to get to from…”

58. Blog local events

59. Interact with local bloggers

61. Direct word of mouth

62. Yelp! just launched it, Facebook expected to

63. Leave tips, offers, comments. Customers, too

64. Mine for intel!

65. Loyalty programs

66. Rewards for “mayors,” 10 check-ins

67. Can create special badges, offers listed on the sites

68. Go on the sites and interact with people who checked-in to your business. Reward loyalty with insider info, tchotchkes

69. Use with other programs like Groupon or The BLVD Card

71. Unlock your business page

72. Allows you to communicate with reviewers

73. Track number of views

74. Add pix, detailed description, announce offers & events

75. Encourage happy customers to review

76. Manage your reviews

77. Reinforce their decision to patronize and review you. Thank for good reviews. Recommend other offerings.

78. Mitigate bad reviews – contact privately and offer a freebie.

80. Original content

81. Expertise and utility to your audience

82. Primary “Social SEO” tool

83. Research keywords and include

84. Cite and link to influential bloggers and resources

85. Make it easy to share and link to your content

86. Write content useful and interesting to your target, not overt sales messages

87. Your expertise is the sell. Will be receptive to occasional promoting

89. Make sure your name and link are part of your profile

90. Share relevant articles, blog posts

91. Each time you “share” your name and link are duplicated and attached to the key words in the article

93. Be helpful, answer questions, compliment, suggest

94. Link/Trackback to those blogs in your blog

96. Your link/name everywhere

97. multiple social profiles

98. forums and discussions

99. blogs and trackbacks

100. bookmarking

101. Frequent, fresh content

102. Tweets (Tweets in Google search results!)

103. blog posts

104. LinkedIn, Yahoo!, etc. group participation

105. Key words in Tweets, statuses, blog posts, comments

106. Search engines take context into consideration!

108. Keyword yield, visitors per keyword

109. howsociable.com

110. trackur.com

111. socialmention.com