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Best practices for maximizing social media in recruiting

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Jennifer McClure
Jennifer McClure

The document discusses best practices for using social media in recruiting. It provides tips for maximizing career websites, Facebook, blogs, Twitter, and LinkedIn to engage candidates and share company culture and employment opportunities. Statistics are presented on the growth of social media platforms and their use among job seekers and companies to research potential employers.

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jennifer mcclure - president, unbridled talent, llc best practices social media in recruiting with @cincyrecruiter unbridledtalent.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],what we’ll cover today
[object Object],[object Object],[object Object],[object Object],it’s not a fad
SOURCE: http://mashable.com/2010/01/24/pope-priests-blog/ everybody’s doing it
[object Object],[object Object],SOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-Expectations influence on candidates Careerbuilder/Personi fied survey June 2010
[object Object],[object Object],expectations of candidates SOURCE http://www.scribd.com/doc/34282554/Social-Media-Infographic-Job-Seeker-Perceptions-and-Expectations Careerbuilder/Personi fied survey June 2010
1 st step: your careers site should rock!
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],career site... keys to maximizing
make your career site intuitive
share your employment brand
connect with your audience
select tools that meet your needs
 
[object Object],[object Object],[object Object],[object Object],SOURCE: http://www.checkfacebook.com/ who’s using facebook?
facebook... keys to maximizing ,[object Object],[object Object],[object Object],[object Object]
your profile
build an awesome fan page
know what “fans” want
share information
share your culture
 
 
create a branded channel
what’s is like to work here?
 
 
[object Object],[object Object],[object Object],[object Object],who’s blogging? SOURCE: http://www.globalbydesign.com/blog/2009/05/11/fortune-500-blog/
blogging... keys to maximizing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
employment branding http://www.daxkonation.com
create community http://www.emc.com/community
create your own blog
read other’s blogs
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],who’s using twitter?
twitter... keys to maximizing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
communicate – don’t just post
people want to interact with humans …not brands or logos be ‘human’
 
 
who’s using linkedin?
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],linkedin... keys to maximizing
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],your profile
[object Object],[object Object],[object Object],[object Object],your profile
company profile
company profile
company profile
create groups
 
... should you choose to accept it your mission...
* you must do this! respond & communicate
Thank you ! [email_address] http://unbridledtalent.com http://www.facebook.com/UnbridledTalent http://www.linkedin.com/in/jennifermcclure http://twitter.com/CincyRecruiter

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