Use Social Media to Find, Build, and Nurture Your Startup Community
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The document discusses how startups can use social media to build a community around their product or service. It recommends startups focus on building community through consistency on social media over time. Specific social networks like Twitter, Google+, Pinterest, and Quora are highlighted as ways to search for and connect with potential customers. The document advocates testing different content and sharing strategies on social media to engage the community and provide value. It emphasizes that community building approaches need to be tailored to the specific startup's audience.
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Use Social Media to Find, Build, and Nurture Your Startup Community
- 1. Social Media for Startups Find and Build a Community That Cares Jennifer Sable Lopez Director of Community SEOmoz @jennita
- 2. You Have This Great Product
- 3. You don’t need to market it, right? Marketing is for companies who have sucky products. If you build something that is amazing (think Flipboard or Instagram or Instapaper) people will adopt it because it is amazing. And you won’t have to do much marketing, at least at the start. - Fred Wilson @jennita #growthhacks
- 6. Don’t forget about Community @jennita #growthhacks
- 7. But how do you do that?
- 8. Start Small @jennita #growthhacks http://www.flickr.com/photos/jameson42
- 9. Focus + Consistency = #Win 2009 = ~4000 followers @jennita #growthhacks
- 10. Focus + Consistency = #Win Today @jennita #growthhacks
- 11. Be a part of the community @jennita #growthhacks
- 12. Community = Emotion @jennita #growthhacks
- 13. Have a Personality @jennita #growthhacks
- 14. How to Find Your People
- 20. Dig Deeper
- 23. Followerwonk
- 24. Followerwonk MozCon! @jennita #growthhacks
- 27. You Found Them… Now What?
- 28. Have Someone Do It @jennita #growthhacks http://socialfresh.com/community-manager-report-2012/
- 29. Optimize Sharing - Content @jennita #growthhacks
- 30. What About Your App? @jennita #growthhacks
- 31. What About Your App?
- 32. And Your Data?
- 33. And Your Data?
- 35. Wow Them!
- 36. Connect them with friends! @jennita #growthhacks
- 37. Remember Focus + Consistency @jennita #growthhacks
- 38. Never Give Up
- 39. Do all the things! A few tips
- 41. Use Photos to share content 36 likes 2 shares 7 comments Snooze Fest… @jennita #growthhacks
- 42. Use Photos to share content 161 likes 62 shares 14 comments #WINNING @jennita #growthhacks
- 43. Promote FB Posts – 4-5 min @jennita #growthhacks
- 44. Google+ - Ultimate Ego Bait @jennita #growthhacks
- 45. Google+ - ripples @jennita #growthhacks
- 46. Quora – Ask questions @jennita #growthhacks
- 47. TEST ALL THE THINGS
- 50. Bullshit.
- 51. This works for us @jennita #growthhacks
- 52. It may not work for you @jennita #growthhacks
- 53. Ask yourself… Is your community International? Are they on social at work or home? What wording is best? What gets your people emotional? @jennita #growthhacks
- 54. Use Social Media to Find, Build, and Nurture Your Community
- 55. Thank You! Jennifer Sable Lopez Director of Community SEOmoz @jennita