Product and Pricing

1. Big Bazaar

2. Big Bazaar
• It is part of the future group owned by Mr. Kishore Biyani.
• Big Bazaar was launched in September, 2001 and opened its
first store in Kolkatta.
• As of Sept 2012 – 214 stores across 90 cities and towns in
India.
• They offer over 200,000 SKUs in a wide range of categories led
primarily by fashion and food products.
• Big Bazaar captures almost one-third share in food and
grocery products sold through modern retail in India.

3. Big Bazaar Stores
• Customized to provide the feel of mandis and melas while
offering the modern retail features like Quality, Choice and
Convenience.
• Most Big Bazaar stores are multi-level and are located in
stand-alone buildings in city centers as well as within shopping
malls.

4. Product Mix
APPARELS
OTHER
FOOD
SERVICES
FASHION & FARM
JEWELLERY PRODUCE
PRODUCT
HOME &
FURNITURE PERSONAL
CARE
CHILL
ELECTRONICS
STATION
CHILD CARE
& TOYS

5. Assortment Ranges

6. Pricing Strategies
• Big Bazaar is known as the “Indian Wal-Mart”. They also use
Every Day Low Pricing (EDLP) strategy.
• They promise the customers to save not on individual items
but on a basket of items.
• One important condition that drives EDLP pricing is the “Low
Price” image of the retailer in the consumer’s mind.

7. Price Mix
• Value pricing
 Promotional pricing
 Low interest financing
• Psychological discounting
 Special event pricing
• Differentiated Pricing
 Time pricing
• Bundling

8. 1. Value Pricing
Promotional pricing
Big bazaar promises its
consumers the lowest
available price without
• coupon clipping,
• waiting for discount
promotions,
• or comparison shopping

9. Low Interest pricing

10. 2. Psychological Discounting

11. 3. Time Pricing
• Time-based pricing is a special case of price
discrimination in which producers charge different
rates for a given good or service depending on the
time, day, month, and so on.
• Eg:
• Wednesday Bazaar
• Festive Season Pricing
• Special Offer Period
pricing
• Sabse Sasta Din
• School Time
• Seasonal Offers

12. Differentiated time pricing
• Time pricing i.e. difference in rates based on peak and non
peak hours or days of shopping is also a one kind of pricing
strategy.

13. 4. Bundling

14. Other Pricing Strategies
• Buy more, save more
• Prices reduced on a combination
• Holding special discounts
• Highlighting the savings possible
• Introducing a new product
• Cashing in on sports events (ICC world cup Tshirts at Big
Bazaar)
• The Price Challenge Offer

15. Big Bazaar

16. Future Bazaar