April Association of Medical Media President\'s Address and Presentation

1. Spring Integrated Marketing
Panel
April 16, 2009

2. Big, Hearty Nexus Congratulations
• Hooray for our new Nexus Award winners:
– MULTI-SPECIALTY MARKET: Deb Savage

3. Big, Hearty Nexus Congratulations
• Hooray for our new Nexus Award winners:
– SPECIALTY MARKET: Gina Bennicasa

4. The Importance of our Media
• Charlie Hunt presented the Most
Important Sources of Medical Information

5. We Advertise Too!
• Beginning in May—look for our 1st ad to
launch in the Exchange, PM360 & MedAdNews

6. Government & Industry Committee
• We’re building our strategy…
• The purpose: to prove the value of our
medium—in print & online

7. Today’s Program Panel Discussion
Integrated Marketing
&
the Future of Professional
Healthcare Communication

8. Today’s Program Panelists & Moderator
• Mark Bard: CEO, Manhattan Research
• Eugene Lee: Executive Director, Integrated Media
Development & Research Analytics, CMI
• Kartik Shah, VP/Engineering & Operations, SkyScape
• Moderator: Joanna Breitstein: Executive Editor,
Pharmaceutical Executive