Social Integration - Social Recruiting Summit 2010
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In today’s increasingly mobile/digital/social world, creating and implementing a comprehensive social recruiting strategy isn’t just “the next big thing” – it’s essential to your organization’s success in sourcing and securing top talent. So how do you effectively assess resources, define goals, apply new technologies and evaluate metrics & results? Jenny DeVaughn presents best practices for integrating tactical social media recruiting tools into your employer branding and recruiting strategy – complete with case studies that highlight the framework and processes that lead to success. Social Recruiting Summit at Best Buy 2010
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Social Integration - Social Recruiting Summit 2010
- 1. Social Integration Jenny DeVaughn Director, Social Strategy Bernard HODES Group jdevaughn@hodes.com Twitter: @jennydevaughn
- 3. Social Recruiting Strategies
- 4. Employer Branding Tools
- 5. Social Integration ROI
- 6. Case Study and Metrics – UnitedHealth Group - Heather Polivka, Director of Employment Marketing
- 7. 5,741 population in my hometown 20,230 1st Level Connections on LinkedIn Relationship Currency
- 11. More people have a mobile phone than an internet- connected computer.
- 12. 300K+ new users daily 50% of active users log on daily for 55 minutes 65 million+ ~50% outside U.S.
- 13. 113+ million users worldwide 24 hours of video uploaded each minute 500K+ users with 15.5+ million checkins
- 17. Centralized RecruitingSocial recruiting strategy completely managed by recruiters Not scalable Employee-CentricFull-spectrum approach Exponentially increases organization’s visibility Employees as the agents under the direction/influence of HR/recruiting Talent CommunityVariation of #2 with a longer-term focus Build connections and relationships based on professional learning/development All constituents participate, share and add value Strategy
- 18. Less is more when more is no good. - Frank Lloyd Wright
- 20. Content Strategy
- 25. In Case of an Emergency
- 26. SEO Influence
- 27. Listening & Assessment Strategy: Elements,Ambassadors, Content & Assets Goals & ROI Participation & Integration Monitoring & Optimization Guidelines & Training
- 28. Client Case Study UnitedHealth Group Heather Polivka Director of Employment Marketing
- 31. Measure Results Social Media Referrals to the Career Website increased by 910% in 2 months Excludes traffic from paid advertising Bounce rate for above mentioned referrals decreased from 33% to 25%
- 32. Effects on Employer Brand Social platform participation has dramatically increased total positive sentiment Initially measured in Online Reputation Audit
- 33. References http://www.flickr.com/photos/don3rdse/3669346035/sizes/o/ http://www.city-data.com/city/Algona-Iowa.html http://www.relationshipeconomics.net/ http://www.linkedin.com/in/jennydevaughn http://www.seastorm.org/monstersea/wp-content/uploads/2008/11/motivatorcube1.jpg http://www.flickr.com/photos/barca-q8/2645709016/ http://www.myspace.com/pressroom?url=/fact+sheet/ http://mashable.com/2010/03/12/foursquare-stats/ http://thesugarclouds.com/_borders/myspace_button.jpg http://stc-cs.org/wp-content/uploads/2009/09/magpoetry.jpg http://www.facebook.com/uhgcareers http://lce-safetyengineering.com/j0400391%5B1%5D.jpg http://akyedeart.com/yahoo_site_admin/assets/images/game_plan_2.5851117.jpg http://media.photobucket.com/image/obstacles/karenswim/boulder_in_road_pic.jpg http://www.hodes.com
- 34. Thank You! Follow: http://twitter.com/jennydevaughn Connect: http://www.linkedin.com/in/jennydevaughn Comments or Questions: jdevaughn@hodes.com