21. Wide Variety of Partners Selected Huge Demand for Help Meant…
22. 1 Educate them on how marketing is different today 2 Break them of their bad marketing habits 3 Instill new habits for successful marketing Put Them Through Boot Camp
32. Helped customer move from Google to Exchange Online in 4 hours! Here’s the Video: http://bit.ly/aILDu1 Tell a Great Story
33. “I’d certainly cite this sale as an example of a connection made ‘virtually’ that then went on to be a real-world connection and subsequent sale.” 90 Days = 9 Posts = 7,018 Visitors Be Helpful to Earn Trust… and Close Deals
35. “I was excited (and shocked) that it generated a whole new level of marketing-sales alignment. My sales guys are actually asking me about Online Services and how they can sell them now.” Attributes Tweets as critical support to pipeline: 14 deals worth $3.4 mm Smart Tweeting
36. 50% of deals closed via new landing page. “Curated” the BPOS Offer
37. We can’t solve problems by using the same thinking we used when we created them. Some of What the Partners Learned Albert einstein says…
39. vs. Servicing Boxes (Short-Term) Servicing People (Long-Term) Focus on People and Relationships
40. “The old models of more, more, more people to get reach are outdated. Sure, you need to grow, but having the RIGHT people is better.” QUALITY QUANTITY QUANTITY QUANTITY Quality vs. Quantity
41. Perpetual Beta, As an Approach The Importance of “NSM” Pete’s Pub Test Other Things Learned
42. Efficiency is doing things right; effectiveness is doing the right things. Now, Let’s Talk About the Gaps Peter drucker says…
48. Desirability How to “soundbyte-ify” content so that it can be quickly leveraged and shared? How to help partners become better storytellers (and how to help MSFT become better storytellers)? Viability Feasibility SOLUTIONS How to foster accountable partner communities? How to turn content owns into community managers?
49. Desirability How to inject “remarkability” into the partner experience center? How to provide ongoing support for partners as “canaries in the coal mine?” Viability Feasibility SOLUTIONS How to create a marketing culture at MSFT that can rapidly and with agility respond to opportunities? How to provide ongoing support for pilot partners as community managers?
50. Desirability How to help MS marketers engage in a more “social” way with partners and help partners do the same with customers? Viability Feasibility SOLUTIONS How to use the tools of social media to get more clarity for MS and for partners?
51. A big thanks to Dharmesh, Joelle, Jennifer & Charl for this opportunity! jer979@neverstopmarketing.com Twitter: @jer979 Linkedin.com/in/jer979 www.neverstopmarketing.com
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53. How to help partners become better storytellers (and how to help MSFT become better storytellers)?
54. How to turn content owns into community managers?