3. WHAT IS A BRAND?
t#TheLeanBrand @JeremiahGardner
4. A BRAND IS A
RELATIONSHIP
t#TheLeanBrand @JeremiahGardner
5. WHAT DON’T WE KNOW
ABOUT THAT RELATIONSHIP?
t#TheLeanBrand @JeremiahGardner
6. BRANDING LEADS THE WAY
EXISTING MARKET
PROBLEM WELL UNDERSTOOD
INNOVATION IMPROVES DIFFERENTIATION
INCREMENTAL CHANGE
PRODUCT LEADS THE WAY
UNKNOWN / NEW MARKET
PROBLEM NOT WELL UNDERSTOOD
INNOVATION IS DRAMATIC
RADICAL CHANGE
INNOVATIONSPECTRUM
WHERE ARE YOU?
t#TheLeanBrand @JeremiahGardner
7. VALUE STREAM MATRIXDISCOVER, TRACK, AND ITERATE YOUR VALUE STREAM
ORGANIZATION: PERSONA SEGMENT: DATE:
AWAREINTRIGUEDTRUSTINGCONVINCEDHOPEFULSATISFIEDPASSIONATE
ACQUISITIONFUNNELCONVERSIONMVPGROWTH ENGINE
Organization Action Audience Action
Result:
Organization Action Audience Action
Result:
Organization Action Audience Action
Result:
Organization Action Audience Action
Result:
Organization Action Audience Action
Result:
Organization Action Audience Action
Result:
Organization Action Audience Action
Result:
THE VALUE STREAM
t#TheLeanBrand @JeremiahGardner
8. “A ‘STARTUP’ IS A COMPANY THAT IS
CONFUSED ABOUT -
1. WHAT ITS PRODUCT IS.
2. WHO ITS CUSTOMERS ARE.
3. HOW TO MAKE MONEY.”
~ Cuddly Bear (AKA Dave McClure)
t#TheLeanBrand @JeremiahGardner
16. WHEN I DIE. I WANT TO BE
FROZEN. I WILL WAKE UP
STRONGER THAN EVER,
BECAUSE I WILL HAVE USED
THAT TIME, TO FIGURE OUT
EXACTLY WHY I DIED AND
WHAT MOVES I COULD
HAVE USED TO DEFEND
MYSELF BETTER.
17. HOW WILL WE KNOW WE
ARE LEARNING?
t#TheLeanBrand @JeremiahGardner
18. If we do X, Y% of people will behave in way Z.
t#TheLeanBrand @JeremiahGardner
