The best practices presentation for HTM 490.

1. THE BEST PRACTICES OF
THE WALT DISNEY
COMPANY
By Shannon Charlton, Christina Galvin, Jeremiah Rivera, Katie
Weeres

2. In This Presentation
 Company Overview
 Employment Opportunities and
Benefits
 Investor Relationships
 Corporate Responsibility
 SWOT Analysis
 Overall Best Practices

3. COMPANY
OVERVIEW

4. Company Overview
MISSION STATEMENT
To be the world’s leading producers and
providers of entertainment and information.
Using our portfolio of brands to differentiate our
content, services and consumer products, we
seek to develop the most creative, innovative
and profitable entertainment experiences and
related products in the world.

5. Disney History
 Disney has been known for over nine decades as Family Entertainment. Starting off
as a simple cartoon studio in the 1920s, Disney has grown to be a common house-
held name. Here are some memorable moments over the years:
 October 16, 1923 – Walt signed a contract to produce comedies. This is the
official start date of the Disney Corporation.
 November 18, 1928 – Steamboat Willie was the first Mickey Mouse cartoon and
first appearance of Minnie Mouse.
 December 21, 1937 – Disney produces their first feature-length animated film,
Snow White and the Seven Dwarfs.
 July 17, 1955 – Disneyland opens in Anaheim, CA.
 December 15, 1966 – Walt Disney passes away.
 October 1, 1971 – Disney World opens in Orlando, FL.
 July 31, 1995 – Disney purchases Capital Cities/ABC for $19 billion.
 September 12, 2005 – Disneyland Hong Kong opens.
 January 25, 2006 – Disney buys Pixar.
 August 31, 2009 – Disney buys Marvel Entertainment.
 Currently – Building a Disneyland in Shanghai.

6. Disney Brands, Products, and Services
 Disney is active in five different business segments.
They are as follows: Parks and Resorts, Media
Networks, Walt Disney Studios, Disney Consumer
Products, and Disney Interactive.
 Parks & Resorts: Disney has 11 theme parks and 43 resorts in North America,
Europe and Asia. They also have their Disney cruise line which travels to world-class
destinations.
 Media Networks: Disney has a range of media networks including broadcast, cable,
radio, publishing and digital businesses across two divisions – the Disney/ABC
Television Group and ESPN Inc.
 Walt Disney Studios: Disney uses their studios to create movies, music and stage
plays. A few studios include Walt Disney Animation, Pixar, DreamWorks, Disneynature,
Marvel, and Touchstone Pictures. The Disney Music Group has Walt Disney Records,
Hollywood Records, as well as Disney Music Publishing. The Disney Theatrical Group
produces Disney on Broadway, Disney On Ice, and Disney Live!.
 Disney Consumer Products: Disney creates merchandise that ranges from clothing,
toys, home décor, books and magazines to foods and beverages, stationery,
electronics and fine art.

7. Brands and Partnerships

8. EMPLOYMENT AND
BENEFITS

9. Employment Opportunities and
Benefits
 Encompasses a wide
variety of work fields
 Driven, Positive,
Integrity, Responsible,
People People
 International
opportunities
 Internships
 Disney College
Program, Professional
Internships

10. Employment Opportunities and
Benefits
 Health, Dental, Life
Plans
 Cast Member
Activities:
 Community Service,
Recognition and
Achievement,
Intramural Sports
Teams.
 Diversity and Support
Resource Groups
 CastABLE,
FAMILIES,

11. INVESTOR RELATIONS

12. Investors Relations
 Stock Information
 Reports and
Financial Information
 Shareholder
Information
 Investment Plan
 Facts Book

13. Investors Relations
 Events and
Presentations
 Investor Newsletter
 Report updates
 Company News
 New Releases
 Current Product
Ratings
 Current Subscribers

14. CORPORATE
RESPONSIBILITY

15. Social
 Disney Ambassadors and
stars spread anti-bullying
messages
 “Disney Friends For Change”
 Globally inspires kids and
families to take action and
make a difference in their
communities
 Disney VoluntEARS
 6 million hours of volunteer
service in communities around
the world
 Supports children’s hospitals
 “Give a Day, Get a Disney
Day”
 Participants who volunteer in
selected organizations receive
a free day pass into
Disneyland or Walt Disney
World

16. Environment
 Disney Friends for Change
 Has got kids involved in 55 countries
around the world
 Had almost five million initiatives
 600,000 cleanup events protecting oceans
and waterways
 Recycling projects involving 2,000,000
participants
 200,000 projects specifically focused on
bringing families together to volunteer
 In 2009, Disneyland Resort was
recognized with California’s highest and
most prestigious environmental honor
for water conservation efforts used in
the World of Color attraction.
 Since 2009, Disney has invested $23.5
million in carbon offset projects globally,
most of which involve forest
conservation, reforestation and forest
management
 Minimizes waste in numerous ways!

17. Health and Well-Being
 “Mickey Check”
 Tool to help select healthy food
options for grocery shopping,
online shopping, and eating on
vacation
 “Disney Magic of Healthy Living”
 All food and beverage products
advertised, sponsored, or
promoted on Disney Channel,
Disney XD, Disney Junior, Radio
Disney, and Disney-owned
online will be required by 2015 to
meet Disney’s nutrition
guidelines.
 The nutrition guidelines are
aligned to federal standards,
promote fruit and vegetable
consumption and call for limiting
calories and reducing saturated
fat, sodium, and sugar.

18. SWOT ANALYSIS

19. Strengths Weaknesses
• Brand recognition • High cost of operation
• Diverse portfolio • Frequent change in top
• High quality management
• Large market presence • High risk with multiple
• Constantly need new, projects
creative ideas – Productive • Constantly need new,
and innovative employees creative ideas
Opportunities S-O Strategies W-O Strategies
• Larger university presence • Because of their strong brand • Request universities to create
• Increase brand recognition, they can easily an emphasis, minor, or class
opportunities enter various markets. in Disney management.
• Improve brand recognition • Using their diverse portfolio Outsource ideas to college
with partnerships and brand recognition, creating students.
• Increased customer a theme park for thrill seekers • Create an extreme theme
feedback and involvement could be popular. park in a completely new
• Create a theme park for • Use brand recognition to location.
thrill seekers increase awareness of • Utilize Disney minors to
partnerships. develop creative ideas.
• Use customer feedback for
new, creative ideas.
Threats S-T Strategies W-T Strategies
• The economy • Give-a-Day, Get-a-Day: • Narrow the focus from the
• Competition between promotes community multiple projects to a few so
different theme parks, involvement to get a free pass the outcome will be more
channels, etc. to one of their theme parks. productive than other
• Rapid pace of changing • Push cheaper entertainment companies.
technology and media options. • Use the high management
turnover to their advantage to
find new people that are
current with the changing

20. OVERALL BEST
STRATEGIES

21. Overall Best Strategic Practices
 Variety in their Portfolio
 Offer Diverse Employment Opportunities
 Provide Excellent Benefits
 Maintain Transparent Communication in
Investor Relationships
 Develop Positive Image in Community
through Corporate Responsibility

22. Diversity Innovation
Integrity Responsibility