×
  • Partagez
  • E-mail
  • Intégrer
  • J'aime
  • Contenu privé
 

How to measure and improve digital advertising creativity ?

by jeremy dumont is a STRATEGIC PLANNER opened to new opportunities at Jérémy dumont, planneur strategique on Jul 08, 2013

  • 17,179 vues

I'd love to get your feedback on my new slideshare : "HOW TO MEASURE AND OPTIMIZE DIGITAL ADVERTISING CREATIVITY ?" ...

I'd love to get your feedback on my new slideshare : "HOW TO MEASURE AND OPTIMIZE DIGITAL ADVERTISING CREATIVITY ?"

If I have spent the last 2 years mastering consumer engagement towards
brands, it's because I believe DIGITAL is great to create BRAND
EXPERIENCES and therefore OUTSTANDING ADVERTISING !

I have tried to give an answer to the questions agencies and
announcers have asked me such as :
- Why everybody is saying that digital takes consumer engagement to a
new dimension ?
- What can digital media deliver vs. other media ? Is it just better
ROI or can I reach more people, in better ways ?
- How can creative power be boosted to capture consumer interest and
love ?
- What can I expect from digital : an increase of awareness, of
purchase intentions and even an improved brand image ?

I'd love to hear from you :
- Which digital campaigns are the most effective ?
- Which case studies can you share ?
- Which companies can help advertisers in digital ?

Statistiques

Vues

Total des vues
17,179
Vues sur SlideShare
13,601
Vues externes
3,578

Actions

J'aime
23
Téléchargements
184
Commentaires
8

25 Ajouts 3,578

http://www.scoop.it 1711
http://www.levidepoches.fr 1352
http://www.levidepoches.blogs.com 136
http://levidepoches.blogs.com 126
https://twitter.com 78
http://www.entreprise-marketing.fr 55
http://www.linkedin.com 46
http://alsagora.blogspot.fr 20
http://cloud.feedly.com 11
http://feeds2.feedburner.com 6
http://www.typepad.com 5
http://www.paperblog.fr 5
http://feedreader.com 4
http://fdebailleul.tumblr.com 4
https://www.linkedin.com 4
http://alsagora.blogspot.com 4
http://tweetedtimes.com 3
http://www.groscurieuX.com&_=1374155990179 HTTP 1
http://alsagora.blogspot.no 1
http://contagiousideas.fr 1
http://pigeindexermau 1
http://172.27.72.27 1
https://hootsuite.scoop.it 1
http://translate.googleusercontent.com 1
http://www.groscurieuX.com&_=1374155923035 HTTP 1
Plus...

Accessibilité

Catégories

Détails de l'import

Importé via SlideShare au format Microsoft PowerPoint

Droits d'utilisation

© Tous droits réservés

Report content

Signalé comme inapproprié Signaler comme inapproprié
Signaler comme inapproprié

Select your reason for flagging this presentation as inappropriate.

Annuler

18 sur 8 précédent suivant Publier un commentaire

  • hudali15 Ali Anani, PhD, Managing Partner at Phenomena Communications Great insights- thanks Jeremy for sharing. Il y a 7 mois
    Are you sure you want to
    Votre message apparaîtra ici
    Traitement...
  • rayestaran Raquel Ayestaran, PhD in Digital MK Management. Professional Digital Business. at Raquel Ayestarán Interesting Jeremy, Thanks for sharing. Il y a 8 mois
    Are you sure you want to
    Votre message apparaîtra ici
    Traitement...
  • nickkellet Nick Kellet, Ideas Guy, Innovator, Entrepreneur at List.ly Awesome stats and data. Thanks. I'm very much into anyone that is studying paid/earned/owned media.

    Seriously cool. I will come back for more. I need to read again when I have more time. Thanks so much for sharing.
    Il y a 8 mois
    Are you sure you want to
    Votre message apparaîtra ici
    Traitement...
  • PascaleZobec Pascale Zobec Intéressant, pertinent

    Merci
    Il y a 8 mois
    Are you sure you want to
    Votre message apparaîtra ici
    Traitement...
  • NouamaneCherkaoui Nouamane Cherkaoui Very interesting!
    The '3 Suisses' multichannel experience has a clear view of the positive feedback from the channel optimization while significantly reducing costs and ensuring a coherent speech.
    Thanks.
    Il y a 9 mois
    Are you sure you want to
    Votre message apparaîtra ici
    Traitement...
  • jeremydumont jérémy DUMONT, jeremy dumont is a STRATEGIC PLANNER opened to new opportunities at Jérémy dumont, planneur strategique I found the slide still in french. You can publish it on your blog if you want. Thank you. Il y a 9 mois
    Are you sure you want to
    Votre message apparaîtra ici
    Traitement...
  • ygourven Yann Gourvennec, Owner & CEO at Visionary Marketing Interesting work with the recurring question of how Paid/Earned and Owned media compare. From what I understand of the Havas slides and ROI feedback, traditional media wins hands down. But in fact we're comparing apples and oranges and WOMM when it's done properly should only cost a fraction of paid media; and a tiny fraction at that.

    Nice preso, still bits of French sticking out here and there, please consider adapting. Cheers.
    Il y a 9 mois
    Are you sure you want to
    Votre message apparaîtra ici
    Traitement...
  • mpag MPag at MPag Really interesting to deepen definitely ... thanks Il y a 9 mois
    Are you sure you want to
    Votre message apparaîtra ici
    Traitement...
Poster un commentaire
Modifier votre commentaire

How to measure and improve digital advertising creativity ? How to measure and improve digital advertising creativity ? Presentation Transcript