How to measure and improve digital advertising creativity ?
by jérémy DUMONT, jeremy dumont is an ENTERTAINING STRATEGIC PLANNER open to new opportunities at POURQUOITUCOURS on Jul 08, 2013
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I'd love to get your feedback on my new slideshare : "HOW TO MEASURE AND OPTIMIZE DIGITAL ADVERTISING CREATIVITY ?" ...
I'd love to get your feedback on my new slideshare : "HOW TO MEASURE AND OPTIMIZE DIGITAL ADVERTISING CREATIVITY ?"
If I have spent the last 2 years mastering consumer engagement towards
brands, it's because I believe DIGITAL is great to create BRAND
EXPERIENCES and therefore OUTSTANDING ADVERTISING !
I have tried to give an answer to the questions agencies and
announcers have asked me such as :
- Why everybody is saying that digital takes consumer engagement to a
new dimension ?
- What can digital media deliver vs. other media ? Is it just better
ROI or can I reach more people, in better ways ?
- How can creative power be boosted to capture consumer interest and
- What can I expect from digital : an increase of awareness, of
purchase intentions and even an improved brand image ?
I'd love to hear from you :
- Which digital campaigns are the most effective ?
- Which case studies can you share ?
- Which companies can help advertisers in digital ?
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