The document discusses key legal issues related to social media use, including copyright, fair use, defamation, privacy, disclosure, terms of service, and employment law. It emphasizes the importance of companies establishing social media policies and guidelines to clarify what content and behaviors are appropriate when representing the organization online. The guidelines should address issues like proprietary information, copyright, who is authorized to speak on behalf of the company, and engagement rules around recruiting.
8. FAIR USE
• The purpose and character of the use, including whether such use
is of commercial nature or is for nonprofit educational purposes
• The nature of the copyrighted work
• The amount and substantiality of the portion used in relation to
the copyrighted work as a whole
• The effect of the use upon the potential market for, or value of,
the copyrighted work
image used via CC license via Flickr roland