This document discusses the importance and benefits of user experience (UX) for increasing ROI. It notes that Amazon made an additional $300M in 2015 due to UX improvements. UX should be a priority as 70% of websites fail due to poor experience. Investing in UX can save 50% of costs for digital projects. The document contrasts the lean UX approach of iterative testing and improvement with the traditional approach of internal testing after full development. It recommends using UX analytics to identify high value features and continuously improving the experience based on user feedback to maximize ROI over time.

1. ROI of User Experience (UX)

2. Jérémy Goldyn

3. TODAY
• Introduction about UX
• How to grow using UX analytics.
• Why you should invest on user experience ?
• Lean & UX approach.

4. About UX

5. 300 M$
Additional revenues made by
Amazon in 2015

6. 70 %
of websites fail because they don’t
have a great user experience (UX)

7. 50 %
You will save 50% in your digital
project using a UX approach

8. Ux is not design

9. Who has a
smartphone ?

10. Smartphones, and
applications

11. The goal of UX

12. UX is not only digital

13. You can have the best functional product in the world,
if the experience is bad, it is useless.

14. Why you should invest on user experience ?

15. 2 years ago…

16. 2014
77%
23%
2015
58%
42%
How often do people pay with a smartphone ?
Never At least one time per week/month

17. User behaviours completely
changed last years

19. But to be efficient, user experience
should be great

21. Be sure that the experience meets
user expectations
To increase your ROI…

22. Lean & UX approach.

23. Lean

24. Lean & UX
VS
Classical approach

25. Progress
Time
Go to market
CLASSICAL
APPROACH
Requirements
Design &
développement
Internal test ?
Market launch
Rework Design &
Dev
Iteration 1
Iteration 2
Iteration 3 Iteration X

26. Progress
Time
Go to market
User research
UX conception
High fidelity
wirefarmes MVP
Prototype
User test
Iteration 1
LEAN & UX
APPROACH
CLASSICAL
APPROACH
Requirements
Design &
développement
Internal test ?
Market launch
Rework Design &
Dev
Iteration 1
Iteration 2
Iteration 3 Iteration X

27. To increase your ROI…
Building a digital product without UX is possible. But
very risky…

28. How to grow using UX analytics.

29. You achieved the go to market…

30. What is the next feature you
should invest on ?

34. To increase your ROI…
Don’t just create features.
Test and validate them.

35. Want to succeed in your digital
transformation ?

36. Thank you
Thank you and practice good UX.
Jeremy Goldyn
Senior Consultant - Lead practice UX
jeremy.goldyn@pyco.be