The document outlines the development of a mobile strategy for a university. It discusses gathering input from students on their mobile needs and from the university on its strategic goals. This information would inform the creation of a comprehensive mobile strategy with the goals of providing native apps for key services, optimizing websites for mobile use, adding value for students through location-based and real-time features, and fostering a community of app developers. Tactics would focus on prioritizing customer input, designing for mobile from the start, supporting a wide range of platforms and devices, and constantly reviewing the strategy as mobile technology evolves rapidly.

1. Developing a mobile strategy
in Higher Education

2. http://www.flickr.com/photos/espiritu/3886951472/
The man!

3. We don't have a
mobile strategy

4. Panic!!
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slide
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re-fi
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5. The University of Toytown
has <insert phone thingies>

6. I just got one of these
<insert device> - let's do
something for that...

7. What does the university say?
What do students say?
How does that inform strategy?
What tactics for solutions?
White
Paper
Student
Survey
Vision
Strategy
Tactics
Mobile Solutions

8. White
Paper
Student
Survey
Strategy
Tactics
UCL will invest in technology for student
support...extending this to handheld
devices
We will promote more opportunities for
e-learning in our campus programmes

9. White
Paper
Student
Survey
Strategy
More functional apps
Tactics

10. White
Paper
Student
Survey
Strategy
Wider platform availability
3/
2252
101048
as/
tos/jfing
/pho
ickr.com
w.fl
tp://ww
ht
Tactics

11. White
Paper
Student
Survey
2010
46% smartphones
Strategy
Tactics
2013
86% smartphones

12. White
Paper
Student
Survey
Strategy
Tactics
Vision
Invest in handheld
delivery
More functional
apps
More
opportunities for
e-learning
Wider platform
availability
More printing
http://bizextra.biz/innovation.htm
More wireless

13. White
Paper
Student
Survey
Strategy
Eight Points
Tactics

14. White
Paper
Student
Survey
Tactics
Strategy
Listen to the customers
"UCL's mobile direction will
be based both on the
strategic imperatives of the
organisation and the
requirements of student
customers"
http
://w
ww.
flick
r.co
m
/pho
tos/
anni
emo
l
e/47
515
564
85/

15. White
Paper
Student
Survey
Tactics
Strategy
Mobile first
"UCL will move to integrate
mobile development/support
into projects for all major web
sites and applications: mobile
access will not be an
afterthought"
http
://w
ww.
flick
r.co
m
/pho
tos/
anni
emo
l
e/47
515
564
85/

16. White
Paper
Student
Survey
Tactics
Strategy
Native apps
"We will understand our mobile
learners, their needs and their
devices. During 2013/14 UCL will
provide native application access
to major student support and
learning services, and we will
ensure that this access is available
to 90% of enabled student
customers"
http
://w
ww.
flick
r.co
m
/pho
tos/
anni
emo
l
e/47
515
564
85/

17. White
Paper
Student
Survey
Tactics
Strategy
Web apps
"Within one year UCL will
provide optimised access
and functionality on
supported mobile platforms
to all major student-facing
web sites and applications"
http
://w
ww.
flick
r.co
m
/pho
tos/
anni
emo
l
e/47
515
564
85/

18. White
Paper
Student
Survey
Strategy
Add value on the move
"We will target mobile usability, implementing real-time and
location-based services which add genuine value to the
student experience both on and off campus"
Tactics

19. White
Paper
Student
Survey
Strategy
Tactics
Developer community
"Many of the brightest and best are working on mobile
apps in support of their teaching, learning and research we will foster and support a community of staff and student
developers and will work with them to promote their
applications"

20. White
Paper
Student
Survey
Strategy
Web Services & APIs
"We will provide web services / APIs for all major student
support and learning services to enable our developers, the
UCL development community and third-party suppliers to
maintain consistency of data"
Tactics

21. White
Paper
Student
Survey
Strategy
Constant review
"The mobile world moves quickly - we will review the tactics
employed to implement this strategy every six months"
Tactics

22. White
Paper
Student
Survey
Tactics
Strategy
Listen to the customers
Mobile first
Native apps
Web apps
http
://w
ww.
flick
r.co
m
/pho
tos/
anni
e
mol
e/47
5
155
6
485
/

23. White
Paper
Student
Survey
Strategy
Tactics
Add value on the move
Developer community
Web Services & APIs
Constant review

24. White
Paper
Student
Survey
Strategy
Get phone thingies
but multi-platform
but flexible
but responsive
but edifying
Tactics

25. White
Paper
Student
Survey
Vision
Strategy
Tactics
Mobile Solutions
What does the university say?
What do students say?
How does that inform strategy?
What tactics for solutions?

26. http://www.flickr.com/photos/chr/5805931302/
Developing a mobile strategy in
Higher Education
Jeremy Speller
Director of Learning Technology & Media Services
UCL Information Services Division
contact: j.speller@ucl.ac.uk
www.slideshare.net/jeremyspeller
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