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Similaire à Greece Chamber Tech Tuesday 2/22/11
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Greece Chamber Tech Tuesday 2/22/11
- 1. Ray Justice & Jerry Grundman Successful Strategies for Online Marketing: Using Social Media to Develop Your Local Brand
- 3. Ray Justice & Jerry Grundman What We Do: We help people and businesses build meaningful local brands. Websites Self Development Social Media
- 5. Ray Justice & Jerry Grundman Introductions
- 6. Ray Justice & Jerry Grundman Who Are You? Image - Reputation Trust
- 7. Ray Justice & Jerry Grundman What did you hope to learn today?
- 8. Ray Justice & Jerry Grundman Did You Know . . . The change in social media use among Baby Boomers 55-64 rose from 9% in Dec. 2008 to 43% in Dec. 2010 (Marketingcharts.com) Social networking site usage grew 88 percent among Internet users aged 55-64 between April 2009 and May 2010 (Pew Research)
- 9. Ray Justice & Jerry Grundman Did You Know . . . 41% of Americans say they get most of their news about national and international events from the Internet (Source: Pew Research) Nearly all consumers - 97 % - now use online media when researching products or services in their local area (Source: BIA/Kelsey)
- 10. Ray Justice & Jerry Grundman The Big 4
- 11. Ray Justice & Jerry Grundman Did You Know . . . There are 206.2 Million internet users in the U.S. and 71% have Facebook accounts About 70% of the Facebook user base resides OUTSIDE of the U.S. (Source: OnlineSchools.org)
- 19. Ray Justice & Jerry Grundman Facebook: Facebook passed Google, Yahoo and Microsoft in user engagement in 2010 with users spending 12.7% of their time at Facebook. Facebook users logged 49.4 billion minutes, up 79% from 2009, while total page views grew 71% to 76.8 billion, according to comScore. Facebook accounted for 10% of U.S. page views in 2010.
- 20. Ray Justice & Jerry Grundman Facebook Pages for Business: • Be committed and get buy-in from key players in your organization • Diversify content to engage many interests • Speak in an authentic voice • Listen and respond
- 21. Ray Justice & Jerry Grundman Connect your Page to Your Website: • Place your website URL in the information and contact fields on your Facebook Page. • As soon as you have your first 25 fans, get your User Name and then be sure to use it everywhere. . . website contact page, blogs, print ads and email signatures.
- 22. Ray Justice & Jerry Grundman Connect your Page to Your Website: • When you add new content to your website, create a post on your Facebook page about it and then paste in the link to the website URL. • Putting a link to anything in a Facebook post makes it sharable.
- 25. Ray Justice & Jerry Grundman Recent Changes to Pages: • Switch to using Facebook as your Page • Your brand page can now “Like” other pages. • Engage with other brands by posting comments as your brand • Email noti cations when users post or comment.
- 26. Ray Justice & Jerry Grundman Why Use Twitter? • Prospect • Build a better brand • Generate word-of- • Turbocharge your mouth advertising customer service • Learn new things • Go viral • Get new ideas • Get more business • Meet new people • Notify customers Source: www.MrAllBiz.com
- 27. Ray Justice & Jerry Grundman Using LinkedIn • Develop a Classy Pro le • Connect With Professionals From Your Field • Recommend & Get Recommended • Post Jobs & Search For Jobs • Research Companies • Join Groups & Discuss Issues • Join Networks Source: Buzzle.com
- 28. Ray Justice & Jerry Grundman Why Should You Blog? • It helps your SEO ( Google loves new content ) • You can be seen as an expert in your eld and by writing you are learning. • Great content gives people a reason to keep coming back to your website. You can engage and understand your customers better. • Blogs are a much more trusted source than companies press releases and official company PR. • It moves customers to a conversion point of trusting and believing enough to buy. Source: JeffBullas.com
- 29. Ray Justice & Jerry Grundman Know Thyself The Power of Suggestion
- 31. Ray Justice & Jerry Grundman Thank you Contact us anytime to learn more about how we can help you build a meaningful local brand Ray@BrandBuilderCompany.com Jerry@BrandBuilderCompany.com 585.225.2850 Visit us online: B ra n d B u i l d e r Co m p a ny. co m
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