Some obervations by The Think Cloud on corporate identity theft.

1. CORPORATE ID3NTITY THEFT
THE THINK CLOUD
www.thethinkcloud.com

2. The Think Cloud is a full service marketing, brand and product design
company that builds brands and associated experiences for clients and their
customers.
The Think Cloud has the ability to produce ground breaking brand
strategies, product designs and experiential marketing programs for a
diverse range of businesses to deliver tangible results on the aspirational
dream. Through our collaborative approach we want to create an emotional
experience that resonates with consumers while having sound and
sustainable business qualities.
We will identify, create and deliver new customer value in the marketplace
through innovation combined with robust process.
www.thethinkcloud.com

3. Image, Identity and Logo Design define the personality, culture and
communication of a brand and company.
The value of these iconic marks are so we can represent our ideas,
feelings, emotions to others and to our community.
We all wear our logos as a symbol, where we identify and associate
ourselves to our brands, values and interests. The power and impact of an
iconic logo can be a driving force that reminds us of other images,
experiences and aspirations.
New logos can establish brands and propel them into the stratosphere.
Updating existing brands/logos can influence the values of the brand.
©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 3
confidential. This is not to be distributed without written consent from The Think Cloud LLC

4. Corporate Identity’s importance and relevance in marketplace is critical to
brand recognition and brand loyalty
©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 4
confidential. This is not to be distributed without written consent from The Think Cloud LLC

5. Even after Investing in an identity, a company will continue to evolve
their identity to suit the times
This is a costly but a necessary effort in order to remain competitive and current
©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 5
confidential. This is not to be distributed without written consent from The Think Cloud LLC

6. WHAT GOES INTO THE
MARK
©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 6
confidential. This is not to be distributed without written consent from The Think Cloud LLC

7. DIMENSION
COLOR SHAPE
AND DEPTH
COMPANY
THOUGHT HISTORY AND
PURPOSE
©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 7
confidential. This is not to be distributed without written consent from The Think Cloud LLC

8. LOTS OF TIME AND
MONEY
©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 8
confidential. This is not to be distributed without written consent from The Think Cloud LLC

9. In a recent trip to SE Asia,
there were several
instances where results
of years of brand building
by well recognized
brands were simply
copied
©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 9
confidential. This is not to be distributed without written consent from The Think Cloud LLC

10. ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 10
confidential. This is not to be distributed without written consent from The Think Cloud LLC

11. ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 11
confidential. This is not to be distributed without written consent from The Think Cloud LLC

12. ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 12
confidential. This is not to be distributed without written consent from The Think Cloud LLC

13. ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 13
confidential. This is not to be distributed without written consent from The Think Cloud LLC

14. ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 14
confidential. This is not to be distributed without written consent from The Think Cloud LLC

15. ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 15
confidential. This is not to be distributed without written consent from The Think Cloud LLC

16. ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 16
confidential. This is not to be distributed without written consent from The Think Cloud LLC

17. ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 17
confidential. This is not to be distributed without written consent from The Think Cloud LLC

18. ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 18
confidential. This is not to be distributed without written consent from The Think Cloud LLC

19. ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 19
confidential. This is not to be distributed without written consent from The Think Cloud LLC

20. IN CASE YOU MISSED IT THE FIRST TIME.
WE REPEATED THIS SLIDE.
©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 20
confidential. This is not to be distributed without written consent from The Think Cloud LLC

21. YES WE REALLY SAW
THAT!!!
©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 21
confidential. This is not to be distributed without written consent from The Think Cloud LLC

22. Are there really rules? (YES)
Are they the same for everyone? (YES)
Does everyone follow them? (NO)
©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 22
confidential. This is not to be distributed without written consent from The Think Cloud LLC

23. IT DOES NOT END WITH
THE MARK
©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 23
confidential. This is not to be distributed without written consent from The Think Cloud LLC

24. PRODUCTS
(SEE OUR DISCUSSION ON THE DYSON FAN)
http://slidesha.re/mthbYl
©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 24
confidential. This is not to be distributed without written consent from The Think Cloud LLC

25. ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 25
confidential. This is not to be distributed without written consent from The Think Cloud LLC

26. ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 26
confidential. This is not to be distributed without written consent from The Think Cloud LLC

27. ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 27
confidential. This is not to be distributed without written consent from The Think Cloud LLC

28. (SEE OUR FULL DISCUSSION ON THE DYSON FAN)
http://slidesha.re/mthbYl
©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 28
confidential. This is not to be distributed without written consent from The Think Cloud LLC

29. PACKAGING
©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 29
confidential. This is not to be distributed without written consent from The Think Cloud LLC

30. ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 30
confidential. This is not to be distributed without written consent from The Think Cloud LLC

31. ©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 31
confidential. This is not to be distributed without written consent from The Think Cloud LLC

32. Nobody is even trying
It’s ALL brand equity dilution
©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 32
confidential. This is not to be distributed without written consent from The Think Cloud LLC

33. Copying existing logos is
costly to the rightful owner
of the mark, affects their
brand and message.
In this case, imitation is NOT
the sincerest form of flattery
33

34. So what is a company to do?
Many designers/companies spend
millions to design-develop-validate-
produce-market their products and
identities
©2011 The Think Cloud. This document is intended only for the use of The Think Cloud LLC and may contain information that is privileged and 34
confidential. This is not to be distributed without written consent from The Think Cloud LLC

35. If you have some thoughts on
this topic or want to plan your
product development strategy
please feel free to connect
with us at
info@thethinkcloud.com
www.thethinkcloud.com