Location & Experience3. “Location,
Distance
location,
&
location!”
Context
9. Soft Ambience:
light, sound, time
Hard Ambiance:
physical
constructions
The Experience of Place
11. No one cares about
their latitude or
Unless you’re in a
mall in Finland
13. 547 Haight St.
San Francisco, CA 9411
On a loud street
In the city I live in
In the best state in the US
In my zip code
Always a little fuzzy
37.771831,-122.431148
15. A location can be
improved by someone
being there right now
Time & Shared Experiences
36. distance =
d’ + 2 blocks
Unappealing
Locations
38. distance =
d’ + 30 minutes
What’s appealing is
very personal
57. Thanks!
More at:
tw: @jandersen
e:
jesper@certainlabs.com