How To Not Freak Out About Content Marketing By JESS3

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Need to fill your social buckets? Here are the questions to ask yourself to turn one idea into multiple quality stories.

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How To Not Freak Out About Content Marketing By JESS3

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What is content strategy and what do content strategists do? Isn’t content strategy just copywriting? And why is content strategy so focused on people and systems? In this presentation, we take a look at content strategy and learn how it can help you build and design better experiences and bring them to market. Content strategy, UX, and product design can work hand in hand to create delight while driving business growth. And when you’re doing it right, it’s hard to tell where content ends and design begins. By focusing on the entire system and workflow from the beginning, you’ll create better content—which means a better experience for the people using your products or web site. You’ll learn about: ● What content strategy is (and isn’t!) ● Why “content” means more than just words ● The 8 core components of content strategy ● The 5 key impacts of a strong content strategy You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/

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The value of content marketing, compared to most traditional marketing, is its focus on generating results beyond the one-time transaction by creating lasting relationships. That’s why it’s important to look past the funnel and at the function that your content serves for customers who are all on different journeys. You need to create content that can reach customers who are looking for what you have to offer, whether they know it or not. Spread the love across your funnel, as the following SlideShare begins to explain, to take your customers on a journey through the funnel of love.

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Have you ever found yourself in a never ending spiral of edits from a client? Did you or your client assume that making an infographic would be "quick" and "easy"? If you've answered yes to any of these questions, you may want to review this deck and reflect. Originally presented at JESS3's UX Week 2012 Infographic Workshop. JESS3 specializes in the art of data visualization, adding context and meaning to the exponentially growing world of data around us.

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