1. Creativity
Investigation

2. What is Creativity?
• Creativity can be defined as “Ability to produce
something new through imaginative
skill, whether a new solution to a problem, a new
method or device, or a new artistic object or
form. The term generally refers to a richness of
ideas and originality of thinking.”
• In media this refers to the amount of creativity
and creative features used in creating a media
product, to make it interesting and original, and
appealing to its target audience.

3. What “creative” features are used in
horror trailers?
• Characters
• Narrative/Script
• Setting(s)
• Sound
• Costume
• Special Effects
• Editing
These features all must be done in relation to the common codes and
conventions of the horror genre and a horror trailer, for example a
common horror setting would be an isolated, lonely area for example.
These features with the use of creativity can also be made
unique, differing from other known horror trailers, making my product
appear different and stand out. For example, creating an original
soundtrack which viewers would associate with my film and my film only.