Jamie Woolley of Greenpeace UK talks to the eCampaigning Forum 2011 about how they revived their tuna campaign.

1. How to revive an old campaign* * and shamelessly exploit a major media opportunity [email_address] @shrinkydinky

23. 1000 emails per hour (between 10am and 5pm) 8000 emails per day 160,000 supporters = four weeks