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Integrate and grow Peta case study

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Jess Day

Case study of how Peta France tested integrating fundraising and advocacy messages to their supporters, with stats. 2010

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Peta France Case Study London – March 25 th 2010
Peta France ,[object Object],[object Object],[object Object],[object Object],[object Object]
email appeal ,[object Object],[object Object],[object Object]
landing page ,[object Object],[object Object],[object Object]
segments segment profile number donor: lapsed 0 512 donor: moderate 0-24 months / 0-99 € 552 donor: high 0-24 months / 100-200 € 20 activist: lapsed 12 months / 0 actions 12,668 activist: inactive 12 months / 1-3 actions 5,404 activist: moderate 12 months / 4-6 actions 532 activist: super 12 months / 7+ actions 2,356
response 1 segment click through response donor: lapsed 10.83% 1.17% donor: moderate 20.86% 1.99% donor: high 25.00% 5.00% activist: lapsed 4.74% 0.13% activist: inactive 12.82% 0.32% activist: moderate 30.07% 0.75% activist: super 25.95% 0.81%
response 2 segment average amount € gross € donor: lapsed 28.33 € 170.00 € donor: moderate 20.91 € 230.00 € donor: high 150.00 € 150.00 € activist: lapsed 25.29 € 430.00 € activist: inactive 18.44 € 295.00 € activist: moderate 25.00 € 100.00 € activist: super 26.84 € 510.00 €
interesting... ,[object Object],[object Object],[object Object],[object Object]
contact ,[object Object],[object Object],[object Object]

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Integrate and grow Peta case study

  • 1. Peta France Case Study London – March 25 th 2010
  • 2.
  • 3.
  • 4.
  • 5. segments segment profile number donor: lapsed 0 512 donor: moderate 0-24 months / 0-99 € 552 donor: high 0-24 months / 100-200 € 20 activist: lapsed 12 months / 0 actions 12,668 activist: inactive 12 months / 1-3 actions 5,404 activist: moderate 12 months / 4-6 actions 532 activist: super 12 months / 7+ actions 2,356
  • 6. response 1 segment click through response donor: lapsed 10.83% 1.17% donor: moderate 20.86% 1.99% donor: high 25.00% 5.00% activist: lapsed 4.74% 0.13% activist: inactive 12.82% 0.32% activist: moderate 30.07% 0.75% activist: super 25.95% 0.81%
  • 7. response 2 segment average amount € gross € donor: lapsed 28.33 € 170.00 € donor: moderate 20.91 € 230.00 € donor: high 150.00 € 150.00 € activist: lapsed 25.29 € 430.00 € activist: inactive 18.44 € 295.00 € activist: moderate 25.00 € 100.00 € activist: super 26.84 € 510.00 €
  • 8.
  • 9.