Why You Should Go To Starbucks

2. Humble Beginnings • The tale of a father’s accident • Starbucks opens doors in 1971 • Inspired by espresso bars in Milan • Brings concepts back to Seattle

3. Why Starbucks? • Expect more than just coffee. • A high standard of quality • Coffee personalized to your taste. • Workers are not just workers.

4. A Center of Culture • Easily accessible with over 20,000 stores • Inviting, diverse environment • Meeting place for people of all backgrounds • #extrashotofgood

5. Recognizing the Best • “No. 1 Best Coffee,” Fast Food and Quick Refreshment categories • One of the “World’s Most Ethical Companies” • One of the “Most Admired Companies in America” • “Most Ethical Company, European Coffee Industry” • And many more

6. Guaranteed Satisfaction • Coffee grown with high standards • Many custom options for your needs • Love your drink—or get it remade • Wait too long? Next one’s free

7. Not A Job, A Passion • Partners are the heart of Starbucks • One of “100 Best Companies to Work For” • Diverse and inclusive—equal opportunity • Dedicated to seeing partners succeed • Passionate about partner needs

8. A Bright Future • Constantly improving customer experience • Many new locations • Continuously adding new partner perks • Creating inspired moments each day

Notes de l'éditeur

Dad broke ankle so couldn’t work. Mother worked jobs with little pay and no benefits. Memory burned into Howard schultz (chairman/ceo), wanted to create more opportunities for workers First store in seattle’s pike place. Their medium roast coffee is named after this market Howard schultz visits italy and inspired by the environment and quality of the espresso bars in milan. Sees potential to develop similar culture in seattle
#1 deals with the environment presented at starbucks. Talk about how starbucks is a cultural center where people connect and engage with one another over coffee etc #2 deals with the wide range of customized options available. You can choose the kind of milk used, how much flavor is put into it, you can even choose the temperature #3 employees are called partners because it’s not just a job, it’s a passion. Partners get many benefits from working at starbucks, and are treated with equal respect
#extrashotofgood – SB does community service as a team throughout the year partnering up with org to enhance and revitalize neighborhoods Free wifi
Highly dedicated to growing coffee beans ethically and with a high standard of quality, only providing the finest blends “No. 1 Best Coffee,” Fast Food and Quick Refreshment categories Zagat’s Survey of National Chain Restaurants – 2009‐2011 One of the “World’s Most Ethical Companies” Ethisphere – 2007‐2012 One of the “Most Admired Companies in America” Fortune – 2003–2012 “Most Ethical Company, European Coffee Industry” Allegra Strategies – 2009‐2011
Believe in serving the best coffee possible using ethical sourcing practices Can customize amount of syrup, type of milk, how many shots of espresso, how it’s made, add toppings (whipped cream, drizzle, salt toppings, etc) Baristas will remake your drink if you are not happy with it Recovery card given to customers with bad experience; coupon allows them to get any drink, any size, for free
College plan – new benefit: complete a bachelor’s degree with full tuition reimbursement through ASU Benefits plan – work 20 hours a week for wide range of perks/benefits including bonuses, 401k, adoption assistance, health coverage 2002-2012 – zagat’s survey of national chain restaurants
http://www.starbucks.com/about-us/company-information http://globalassets.starbucks.com/assets/5e71c94483a44a5db41abf79581fbf22.pdf http://www.entrepreneur.com/article/197692 http://www.myprimetime.com/work/ge/schultzbio/

Why You Should Go To Starbucks

Recommandé

Recommandé

Contenu connexe

Dernier

Dernier (20)

En vedette

En vedette (20)

Why You Should Go To Starbucks

Notes de l'éditeur