This is the talk from my DICE 2010 presentation. You can find a video of the talk here: http://g4tv.com/videos/44277/DICE-2010-Design-Outside-the-Box-Presentation/

1. Beyond Facebook The Future of Pervasive Games Jesse Schell

4. FV > t > Facebook is BIG

5. > LG DP (Lead Generation) (Direct Payment) Facebook is STRANGE

6. + =

7. 1500 FTE $300M + - - = WTF?! Facebook is TERRIFYING!

8. Big. Strange. Terrifying. Unexpected.

10. $350M + =

11. ∈ = $12 $20

12. > I

16. TV Reality TV Groceries Organic Groceries Big Mac Angus Burger

26. Lee Sheldon’s Grading Procedure: You will begin on the first day of class as a Level One avatar. Level Twelve is the highest level you can achieve.

30. +10! +20! +20!

31. +10! +10! +5!

32. +500! +45!

33. +200! +50!

34. +50! +100! +30!

35. +10! +10! +10! +10! +10! +500!

36. +100! +100!

37. + +2700!

38. +2000! +9000! +5000!

39. +10! +30! +5! +100! +5! +30! +1000! +50! +30! +200 +30! +300! +25! +75!

41. Thanks! jesse@schellgames.com