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From Fishers to
              Farmers
Using Social Technologies on Your Own Website to ENGAGE, Build Traffic
             and Spread Word About Your Brand or Product

                 Jesse Stay - http://staynalive.com



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From Fishers to Farmers
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Stats -

106 million registered users
180 million Unique Visitors/mo on Twitter.com
3 billion requests per day via API


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Stats -
Over 400 million active users
50% log in at least once a day
160 million pages, groups, and events (and growing!)
More than 70 languages
550,000 apps, 250,000 websites
70 % of users outside the US
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Stats -
Youtube: 1+billion views/day, More page views/day than
prime time audience of all 3 prime time networks combined
Buzz: 10s of millions in just first 2 days
Friend Connect
Social Graph API
OpenSocial
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“Fish Where the Fish
       Are”

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“Give a man a fish -
 feed him for a day.
Teach a man to fish -
   feed him for a
      lifetime.”
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Fishing Where the Fish Are




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Facebook Ads
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http://facebook.com/puma




Facebook Pages
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http://apps.facebook.com/socialtoo/




 Facebook Apps
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From Fishers to Farmers




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http://staynalive.com




Open Graph Protocol
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http://developers.facebook.com/plugins




   Social Plugins
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http://graph.facebook.com/jessestay




      Graph API
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http://facebook.com/insights




Insights and Analytics
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http://haleysukuleles.com




Haley’s Ukuleles
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Other “Farms”

Facebook Connect
@Anywhere
OpenSocial
SEO

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Google Friend Connect
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More Analytics
Google Analytics
Twitter Search - http://search.twitter.com
PeopleBrowsr
TweetStats
Omniture
Radian6
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Any Questions?

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From Fishers to Farmers - Using Social Technologies on Your Own Website to ENGAGE, Build Traffic and Spread Word About Your Brand or Product

Notes de l'éditeur