Provenance aims to bring transparency to product supply chains and life cycles by making use of the inherent auditability, immutability and security of the blockchain as a persistent broker for trusted information as material things exchange hands. Here we present our work at the London Bitcoin meetup.

1. www.provenance.org

2. “Provenance is building software that helps progressive
companies gain a competitive edge by sharing the
processes and materials that go into their products.
@ProvenanceHQ

3. 3
Johann Barbie
CTO
@ProvenanceHQ
Jessi Baker
CEO
WHO ARE WE?

4. @ProvenanceHQ
AGENDA
1. INFORMATION ASYMMETRY AND A CRISIS OF TRUST
2. A NEW T YPE OF BRAND ON A BLOCKCHAIN
3. BUILDING PROVENANCE
4. THE CHALLENGES AND THE FUTURE

5. INFORMATION ASYMMETRY AND
A CRISIS OF TRUST
@ProvenanceHQ

6. NOT ALL PRODUCTS ARE CREATED EQUAL
@ProvenanceHQ

7. PRICE + FUNCTION + AESTHETICS + TIME + BRAND
@ProvenanceHQ

8. @ProvenanceHQ
BRANDS ARE MADE OF A COLLECTION OF STORIES

9. QUANTIFIED STUFFINFORMATION ASYMMETRY
@ProvenanceHQ

10. QUANTIFIED STUFFTHE JOURNEY OF THE PRODUCT ISN’T
PART OF IT’S STORY
@ProvenanceHQ

11. WHEN EVERY THING CL AIMS
“HANDMADE”, “ECO”, “SUSTAINABLE”…
- WHAT CAN WE TRUST?
@ProvenanceHQ

12. @ProvenanceHQ
THE ANATOMY OF A BRAND IS BEING
FUNDAMENTALLY DISRUPTED BY TECHNOLOGY
@ProvenanceHQ

13. A NEW T YPE OF BRAND ON A
BLOCKCHAIN
@ProvenanceHQ

14. @ProvenanceHQ
@ProvenanceHQ
“Make brands real”

15. @ProvenanceHQ
INFORMATION
IN AN ACCESSIBLE FORMAT
VERIFIED BY A TRUSTED THIRD PARTY
TRACEABILITY TO SOURCE
@ProvenanceHQ

16. @ProvenanceHQ
A PLATFORM FOR VOLUNTARY TRANSPARENCY
@ProvenanceHQ

17. A collaborative framework for
gathering and sharing process,
materials and places
@ProvenanceHQ

18. The North Circular
@ProvenanceHQ
COMMUNICATE THAT DATA ANYWHERE

19. @ProvenanceHQ
OPEN ISN’T ENOUGH.
@ProvenanceHQ

20. @ProvenanceHQ
CENTRALISED SYSTEMS FOR TRANSPARENCY ARE FLAWED.
@ProvenanceHQ

21. ©2015
BLOCKCHAINS, THE ULTIMATE IMPARTIAL DATA HANDLER
TODAY THE FUTURE
Supply chain information sits in
silos with limited interoperability
Supply chain data can sits in a
secure, auditable shared data layer
Material certifier
interface
Manufacturer interface
Customer interface
@ProvenanceHQ

22. ©2015
CERTIFICATIONS DATA TODAY IN THE FUTURE
@ProvenanceHQ
Certifier
Producer/Manufacturer
Customer
Record

23. Provenance enables transparency
and trust, by allowing everyone to
keep track of the material world on
shared, secure, auditable database
@ProvenanceHQ

24. @ProvenanceHQ

25. @ProvenanceHQ
INFORMATION
IN AN ACCESSIBLE FORMAT
VERIFIED BY A TRUSTED THIRD PARTY
TRACEABILITY TO SOURCE
@ProvenanceHQ

26. BUILDING PROVENANCE
@ProvenanceHQ

27. WHY ETHEREUM?
@ProvenanceHQ

29. @ProvenanceHQ

30. THE CHALLENGES AND THE FUTURE
@ProvenanceHQ

31. @ProvenanceHQ
CHALLENGES
MARKET STRATEGY
SELLING THE ADVANTAGES OF BLOCKCHAIN
UI DESIGN
@ProvenanceHQ

32. @ProvenanceHQ
THE FUTURE
HELP US CONNECT OUR API WITH THE REAL
WORLD (SENSORS, TAGS ETC)
HELP US ENGAGE WITH PROGRESSIVE BRANDS
@ProvenanceHQ

33. hello@provenance.org
@ProvenanceHQ·····P
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