1. © 2013 salesforce.com, inc. All rights reserved. Proprietary and Confidential 0413
Turn Insights into
Actions, and
Connections into
Customers for Life™

2. © 2013 salesforce.com, inc. All rights reserved. Proprietary and Confidential www.salesforcemarketingcloud.com/social
Social media has changed marketing forever.
Marketing is undergoing the biggest transformation it has seen in 60 years. Through social media,
customers have a more powerful and influential voice than any other time in history.
The opportunities are enormous. Now, more than ever, brands can use social media to:
• Gain a single view of the customer
• Optimize content marketing strategies
• Create more targeted social ad campaigns
• Drive business results
But, social has created chaos for marketing:
• Social conversations are constant and fragmented
• Activities and campaigns are uncoordinated
• Results aren’t unified or easily viewed
• ROI is a mystery
• Too many disjointed solutions
The Salesforce Marketing Cloud empowers brands to succeed in today’s new marketing
landscape with the leading social media marketing suite.
It unites the capabilities of industry leaders Buddy Media and Radian6, allowing brands to make better
business decisions in marketing, sales, advertising and service.
The Marketing Cloud helps brands turn insights into actions, and Connections into Customers for Life™
.

3. © 2013 salesforce.com, inc. All rights reserved. Proprietary and Confidential www.salesforcemarketingcloud.com/social
The Leading Social Media Marketing Suite
The Marketing Cloud empowers brands to succeed in today’s changing marketing landscape through
industry-proven solutions.
Listen: Powered by
• Social brand monitoring – Monitor and report on over 650 million social sources, better
understand customer reactions, collect actionable insights.
• Community engagement – Connect with influencers, drive brand awareness and sales, build a
strong network of fans and customers.
• Social customer care – Listen and respond to customer concerns, triage customer issues in real-
time, automate the process to scale, integrate with Salesforce CRM.
• Social sales – Increase revenue by acquiring leads through social channels, discover point of
need conversations, and understand which sources drive leads by connecting social data and
web analytics. Connect social leads with sales processes in Salesforce.
Publish: Powered by
• Drive brand engagement – Optimize publishing strategy to maximize engagement, use our 60+
social apps to create highly customizable canvasses, and place these across leading social
networks.
• Increase conversions – Add social sharing buttons to websites to make content shareable,
measure conversions per network and optimize your content marketing strategy.
• Manage social presences – Seed posts and leverage templates to ensure consistent messaging
and give teams brand-approved content to share.
Advertise: Powered by
• Acquire fans and followers – Run campaigns to drive the most fans at the lowest possible cost,
target the right people with the right ads and better understand which ads are driving more fans.
• Drive leads and direct response – Increase revenue by acquiring new leads, upsell to existing
customers, and leverage CRM data.
• Promote social content – Identify social content generating high engagement and repurpose
content as social ads. Our self-service platform is ideal for agencies and brands, making it easy
to get started and see immediate results.

4. © 2013 salesforce.com, inc. All rights reserved. Proprietary and Confidential www.salesforcemarketingcloud.com/social
Have questions? Contact us:
W www.salesforcemarketingcloud.com E marketingcloud@salesforce.com
@marketingcloud T 1-888-672-3426
The Marketing Cloud is the proven industry leader,
trusted by the world’s best marketers.
Recognized leader in Forrester Waves and Gartner Magic Quadrant and the only social marketing suite
with both Facebook and Twitter preferred partnerships.
Top brands achieve social marketing success with the Marketing Cloud:
• Over 55% of Fortune 100s • 8 out of 10 of the world’s largest advertisers
The Marketing Cloud has thousands of customers in B2B, B2C and public sector, from Fortune 100s to
emerging businesses.
Get started with the Salesforce Marketing Cloud
Social media is now a core part of any successful marketing strategy, and brands need a sophisticated
platform to manage big social data. The Salesforce Marketing Cloud is the only choice for companies
looking to listen, publish and advertise – allowing you to make the most of your social marketing efforts.
Transform your business into a socially connected enterprise. The Salesforce Marketing Cloud helps
brands turn insights into actions, and connections into Customers for Life™
.