While Joomla is a powerful CMS, it presents many challenges to marketers who want to improve the volume and quality of organic search traffic. In this presentation, Jess will share the SEO guidelines that she gives to all web developers. She will describe some the primary obstacles encountered in a SEO campaign. Bonus: Jess will discuss how to take additional control over Joomla SEO settings using sh404SEF, the leading SEO tool for Joomla.

1. Joomla: How It Impacts Your SEO - The
Good, The Bad and The Ugly

2. Joomla: How It Impacts Your SEO - The
Good, The Bad and The Ugly

3. Slideshare.net/jessicadunbar

6. Tips

12. Keyword Density

13. "Bob's cheap Boston
plumber is the best
cheap Boston plumber
for all your plumbing
needs. Contact a cheap
Boston plumber before
it's too late"

14. Content

15. Bing

18. Few Problems
Duplicate Content
Long Urls
Page Titles & descriptions
404
SEF

19. Understand Your CMS

20. Joomla URLs
Native URL
/index.php?option=com_content&view=article&id=9:resident-
evil-6&catid=17&Itemid=122
SEF URL
/game-categories/17-shooter/9-resident-evil-6

21. Main Menu
Food And Drink (Category blog)
Stout Beer (Category blog)
Guinness (Article)

22. Duplicate URLs

23. Titles
Optimal Format
Primary Keyword - Secondary Keyword | Brand Name
or
Brand Name | Primary Keyword and Secondary Keyword

25. Choices

26. sh404SEF is different

28. native URL request
build SEF URL check DB for URL
Joomla Build SEF URL
sh404SEF

29. SEF Urls
index.php?
option=com_content&Itemid=
108&id=1&lang=en&view=arti
cle

30. What is duplicate content

31. Duplicate

32. Ranking Factor Dilution

33. sh404SEF URL Manager
sample-data-articles/joomla/options.html

34. sh404SEF

35. Titles
Optimal Format
Primary Keyword - Secondary Keyword | Brand Name
or
Brand Name | Primary Keyword and Secondary Keyword

36. Go Pack Go!

38. Shorter Urls

40. Smart 404 Page

41. anything-digital.com/kfyf6

42. Bulk editor

43. Security

45. Spam
“Wow that was unusual. I just wrote an incredibly long comment but after I
clicked submit my comment didn't show ...”
“An impressive share, I just given this onto a colleague who was doing
somewhat analysis on this. And he in reality purchased me breakfast for the
reason that I located it for him.. smile. So let me reword that: Thnx for the treat!
But yeah Thnkx for spending the time to discuss this, I feel strongly about it
and enjoy reading alot more on this subject. If attainable, as you turn out to be
expertise, would you mind updating your blog with a lot more details? It is
highly beneficial for me. Big thumb up for this blog post!”
?”

46. Social

47. Social

48. Analytics

49. Google Analytics Dashboard

51. Installation and setup

52. Install
Reccommend analytics & honeypot

56. Analytics

57. Add Your Username & Password

58. Security Configuration

59. Project Honey Pot