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@JessicaDunbar
The Naked Truth About Joomla! Data
By: Jessica Dunbar
@JessicaDunbar
About Me
@JessicaDunbar
Short and Sweet
@JessicaDunbar
@JessicaDunbar
5 Problems With Data
@JessicaDunbar
Not Enough Data
@JessicaDunbar
Too Much Data
@JessicaDunbar
Missing Data
●
Location
●
Analytics
●
(not provided)
@JessicaDunbar
Inaccurate
@JessicaDunbar
We don't know what we should do
with it
@JessicaDunbar
What Can We Learn From Data?
●
How do people find us online?
●
Who are they?
●
Where do they come from?
●
Do they like us?
●
Are they a valuable customer?
●
How do we stack up against the
competition?
●
How can we plan for the future?
@JessicaDunbar
Where is the data coming from?
●
Web Logs (Analytics)
●
Spreadsheets
●
Social Media
●
3rd
Party
@JessicaDunbar
@JessicaDunbar
How Do People Find Joomla.org?
@JessicaDunbar
Who is visiting?
●
New vs returning
●
Where do they come from?
●
Are they finding what they need?
@JessicaDunbar
New vs. Returning
@JessicaDunbar
Where do they come from?
@JessicaDunbar
@JessicaDunbar
What Language?
@JessicaDunbar
How is this data valuable?
●
Advertising
●
Translations
@JessicaDunbar
Technology
@JessicaDunbar
Internet Explorer
@JessicaDunbar
How is this valuable?
@JessicaDunbar
Are they finding what they need?
88% Bounce Rate
@JessicaDunbar
Why the high bounce rate?
@JessicaDunbar
@JessicaDunbar
How can we improve that page?
●
Update Content
@JessicaDunbar
Events.Joomla.org
●
joomla day asia
●
jug den bosch
●
jug joomla den bosch
●
canberra jug
●
jug breda
●
boston joomla user group
@JessicaDunbar
Events
●
jug kl
●
jug northwest
●
‫على‬ ‫جملة‬ jug ‫بالنجليزي‬
@JessicaDunbar
Events
●
katy jug
●
new england joomla event
●
sydney joomla user group
●
program organiser for conference joomla
●
program organiser joomla events
@JessicaDunbar
What Can we learn from this?
@JessicaDunbar
Api.joomla.org
@JessicaDunbar
/cms-3/
@JessicaDunbar
Developers are adopting
@JessicaDunbar
Forums
@JessicaDunbar
Organic Keywords
●
error displaying the error page: application
instantiation error
●
application instantiation error
●
Installation Error
●
Error on install
●
Can not connect to database
@JessicaDunbar
How is this valuable?
●
If people can not install Joomla, how can
they use it?
●
Link to installation Documentation
●
Add a sticky on how to install Joomla 3
@JessicaDunbar
Magazine.Joomla.org
@JessicaDunbar
Language
@JessicaDunbar
Language
@JessicaDunbar
Social Media
@JessicaDunbar
Social Media
@JessicaDunbar
Suggestions?
@JessicaDunbar
Community.joomla.org
@JessicaDunbar
Goal
●
Increase Returning Visitors
@JessicaDunbar
Top Pages?
29% of traffic
@JessicaDunbar
@JessicaDunbar
Duplicate Content
Will Kill The Human
Race as We Know it.
@JessicaDunbar
Quiz Time
@JessicaDunbar
Stack Overflow
Taringa!
Facebook
Google+
BloggerTwitter
@JessicaDunbar
CMS Download Counts
@JessicaDunbar
@JessicaDunbar
Downloads Since Latest Release
@JessicaDunbar
What you should know about CMS
Marketshare
@JessicaDunbar
Alexa
@JessicaDunbar
@JessicaDunbar
@JessicaDunbar
@JessicaDunbar
@JessicaDunbar
@JessicaDunbar
@JessicaDunbar
@JessicaDunbar
@JessicaDunbar
99% of statistics are made up on the
spot

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The bare naked truth about Joomla!'s data